“Last week Mark Zuckerberg made a significant announcement,” writes Bauer Media head of digital Michael Fuyala on Linkedin (scroll down for the link).
Ngāti Whātua Ōrākei explores potential of high-tech tourism with innovative AR app
Pushing the boundaries of traditional Māori tourism offerings, Ngāti Whātua Ōrākei is embarking on a ground-breaking high-tech venture with the launch of an augmented reality walking tour of Takaparawhau, Bastion Point.
UK ad writers bring the end-of-business-bullshit message to NZ
Next month, the AUT School of Communication Studies is flying UK-based Dark Angels to run three writing workshops (a three day residency and two one day options) in Auckland.
Getty loads up for Winter Olympics
Auckland, 18 January: Getty Images has announced details of its upcoming photo cover for NZ of the PyeongChang 2018 Olympic and Paralympic Games in February, according to a release out of Ogilvy PR Sydney.
Big Auckland Art Fair returns to town
New Zealand’s premier international showcase for contemporary art, the Auckland Art Fair returns in 2018 to showcase interesting art from the Pacific Rim – at The Cloud on Auckland’s Queen’s Wharf from Wednesday 23 May to Sunday the 27th.
Arrivals & Departures: Wayne Bell takes creative joystick at Aeroplane Music
Aeroplane Music has promoted Wayne Bell to the new position of creative director. He’s also been appointed to the company’s board of directors.
FCB gets in behind Number 8
FCB, with production support from Liquid Studios, is launching a new Mitre 10 campaign for its private label home improvement range, Number 8, to re-ignite the uniquely Kiwi brand in the minds of DIYers.
Royal Caribbean launches NZ brand campaign – out of Sydney
Global cruise line Royal Caribbean International has launched its first major multimedia advertising campaign in the New Zealand market with a 30 and 15 second primetime TVC on TV1 and TV2, created (according to a report from Campaign Brief Australia) by Sydney agency Hulsbosch.
Epica expands cause-related categories
Paris, Jan 17: The Epica Awards – the only global ad show run by journalists (including M+AD) – has kicked off the new year by announcing a new prize: the Responsibility Grand Prix. The prize will be awarded in association with ACT Responsible, the association supporting cause-related advertising.
Males join females as NZ stereotype targets
Brands and the media – in NZ as well as the rest of the world – will redefine modern masculinity this year, according to Getty Images’ 2018 Visual Trends, released overnight.
