Despite widespread support for diversity and inclusiveness in the advertising & comms industry, there is a gap when it comes to formal policies and programmes, according to groundbreaking research undertaken by the NZ Commercial Communications Council.
Axis 2018 entries go live next week
Keep an eye on this space – because the Axis Awards 2018 entry call goes live next week. And the Comms Council’s Katie Ward suggests you “might want to get a head-start on those entries this side of Christmas, before the busy summer season starts”.
NZ Fast50 star snares global digital gong
NZ programmatic trader Acquire Online has been awarded the Best Use of Performance medal at the Drum Digital Trading Awards APAC 2017 for their work with a client in the finance sector.
Fairfax completes Neighbourly buy-up
Fairfax Media has acquired 100% per cent ownership of New Zealand-based website business Neighbourly.co.nz. Fairfax has progressively increased its share after first investing in the startup in December 2014. Since then, the site has grown eight-fold from 62,000 members to more than 500,000 members, and is now one of the most visited websites in New Zealand.
Two new categories in 2018 entry call
LONDON, Today: D&AD has launched its call for entries to the 56th annual awards – and unveiled its 2018 global jury presidents.
BBDO NZ cleans up in Vegas
The New Zealand contingent at the 2017 London International Awards – ably led by Colenso BBDO – won 10 statues: Three Gold, one Silver, six Bronze, and three finalist spots. The show this year was held in Las Vegas.
Arrivals & Departures: Marketo names CMO and CCO
SYDNEY: Global marketing software provider Marketo has hired Dallas-based Sarah Kennedy as its chief marketing officer (CMO). In addition, it has promoted California-based Matthew Zilli to the role of chief customer officer (CCO). Both will sit on Marketo’s executive team, reporting into ceo Steve Lucas.
Jacob’s Creek? We got it wrong!
“Dear Ed,” writes the Aussie PR person who sent us the Jacob’s Creek details – published in M+AD earlier in the week. “Thanks so much for my mention in your piece – and for running it so kindly,” she told us last night.
Native advertising brought to life with GIFs, Carousels, short form video
Yahoo Platforms has today announced three major additions to its native advertising format offering, introducing Animated GIFs, Carousel ads, and Slideshow video ads. The new formats join the brand’s leading native advertising suite and will enhance viewability for advertisers and provide a superior user experience.
Lawyers, guns and money
The Marketing Association has assembled a squad of legal experts for its annual marketing law conference in Auckland in a fortnight.