New Zealand is one of the hottest tourist destinations in the world but the country’s wider brand was almost a victim of its own success, which prompted a Government-led focus on developing a more inclusive national masterbrand.
Art school dropout gets stuff done
Got a crazy idea for a street poster? Chances are it will end up on Ash McKenzie’s desk. He’s the national operations manager at Phantom Billstickers, which (says his boss) looks good on his Linkedin profile, but is really just a fancy way of saying he gets stuff done.
Rugby Australia rebrands
A new era for the Australian Rugby Union, now named Rugby Australia, or Rugby AU for short, has been unveiled across the Ditch with the unveiling of a new brand identity created by Sydney-based creative agency Digilante.
Digital nous on display in Auckland
With just two weeks to go, organiser Ryf Quail is still out there doing the hard yards to promote his upcoming annual ad:tech Auckland digital marketing event. His immediate goal: A full house.
Victoria lands in Godzone
Visit Victoria’s new destination marketing campaign, A Twist at Every Turn, launched in New Zealand yesterday. The campaign aims to challenge New Zealanders’ perceptions of the city by bringing Melbourne’s many personas to life.
DDB & Speight’s tackle the carbs
As summer inches closer, many Kiwis are cutting the carbs to get their bodies beach-ready. With this in mind, DDB and Speight’s have teamed up to create a humorous new spot that every Kiwi bloke can relate to.
Strategy Unplugs TEDxChristchurch
Strategy Creative has won praise from TEDxChristchurch over the weekend for the innovative design of the event’s identity.
Live TV still outstrips digital devices
Auckland, Today: More screens and more choices to engage with video content is dramatically expanding video viewing opportunities, with Kiwis now spending an average of 28 hours consuming video content across any device during a week, according to latest research from Nielsen.
Melbourne shop taps The Avengers star for Jacob’s Creek
“Dear Ed,” writes an Aussie PR person of our acquaintance, “we crossed paths years ago when I was doing PR for Clemenger BBDO Melbourne and Biggsy was CEO – no doubt you’re back in touch with him now he’s back home!
Events health & safety – with breakfast
The Comms Council is running a free event to help all events and activations teams get up to speed with the new legislative changes before the festive season kicks in.
