D&AD has launched 17 new creative briefs for the 2018 New Blood Awards 2018, which reward young creatives and students with an opportunity to have their work judged by top thinkers, and to win a D&AD Pencil.
China’s top social media apps (updated)
Jessica Miao – the founder/general manager at UMS, a leading Chinese social media agency (and the only one with a presence in New Zealand) asks: “Is it time for brands to stop trying to compete with all the noise on WeChat and Weibo and create strategic partnerships with smaller apps and social media platforms?”
Under cover: LOTR & Crumpy’s location guru
The location expert for The Lord of the Rings plus a raft of iconic Kiwi television ads – is now the subject of an eye-catching hardcover book, written by his widow.
Lürzer’s launches frills-free fast cash Grand Slam
London: Lürzer’s Archive, a Europe-based advertising creative resource, is launching a new award – the Lurzer’s Grand Slam.
Arrivals & Departures: NZME’s new ECD is ex Ogilvy, Saatchi, 99 and Young + Shand
NZME has appointed Jono Coles as its new executive creative director leading the group creative team. Coles has 16 years’ agency experience and has worked at Young + Shand, 99, Ogilvy, Saatchi & Saatchi and most recently Badger, where he led teams on Vodafone and Fidelity Life. No stranger to radio, Coles began his career at RDU as a copywriter and DJ.
APN Outdoor calibrates sophisticated measurement tool
APN Outdoor NZ has unveiled its audience measurement system known as Calibre, which it describes as “the most sophisticated audience measurement tool to hit the NZ market, redefining out-of-home measurement through a seamless user experience and interactive planning tool for advertisers and media agencies”.
FCB, Saatchi, DDB, Colenso, Special star at Effie 2017
New Zealand’s advertising and marketing industry professionals gathered at The Langham Auckland last night to recognise and celebrate the country’s most effective marketing campaigns at the 2017 NZ Effie Awards, organised by the Commercial Communications Council in association with TVNZ.
Arrivals & Departures: Clems Sydney ceo quits
After nine years at the helm of Clemenger BBDO Sydney, Andy Pontin has decided to step down as ceo over the next six months. However, he will continue with the agency well into 2018 to ensure a seamless transition to his replacement.
Monday cancelled!
Whatever you do on Monday – don’t go near the office! It’s Labour Day, an historic marker in New Zealand commemorating the struggle for an eight-hour working day.
Marketo powers up with AI (updated)
Global engagement marketing software provider Marketo has unveiled a suite of new and enhanced solutions to allow NZ marketers to engage more effectively with their customers.
