Reaching the right reporters

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Four times each year, a questionnaire from Netmedia lands in the M+AD Inbox, seeking an update on our people, our addresses and workflow details. Two minutes later, we return the completed form to Netmedia, and a few minutes after that our contact details are available to the business world.

Aussie-Swedish j/v tastes regional success

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Sydney-based Asia-Pacific mobile engagement company Big Mobile is reporting “spectacular results” since it formed a joint venture with Swedish mobile advertising company Widespace to roll out the European outfit’s DSP (digital signals processor) across Australia & NZ.