Indie Hamilton ad agency Bettle & Associates has this week launched a Vote Nuts campaign for Prolife, one of NZ’s largest privately owned food business, delivering over $200 million in sales annually through its Alison’s Pantry and Mother Earth brands.
Newspapers, TV, outdoor, digital media on menu for visiting academic
The Comms Council has set up an afternoon session for later this month with Aussie marketing commentator Mark Ritson in Auckland – “a must-see event for 2017”, the CC flyer reckons.
Arrivals & Departures: Yellow promotes sales leader
Russell Fisher has been appointed the executive chief of sales for Yellow, a key role in the company as it pivots to become New Zealand’s largest digital marketing agency for SMEs.
Brand promo windows open at Farmers Santa Parade
A new opportunity for brand and sponsorship managers to directly access a large pool of household shoppers and their families ahead of Christmas this year, in a positive feelgood environment at a high-profile family event, has arisen with the 84th Farmers Santa Parade on Sunday 26 November.
Carat wins L’Oréal media in Trans-Tasman pitch
Following a trans-Tasman competitive pitch process, Carat Australia has retained the media planning responsibilities for beauty giant, L’Oréal, with the agency’s remit now also expanded to include New Zealand (where FCB was the incumbent).
Ad students create film promo for Les Mills Fight Night
For the third consecutive year AdSchool students, working with production company Chillbox, have created a film to help raise donations for the Les Mills Fight Night appeal for Curekids.
Arrivals & Departures: FCB MD departs for Wellington
FCB managing director Fleur Head has resigned from the agency to return to her hometown of Wellington, according to a report in StopPress.
Would AI make a better judge at the Spikes?
Nugit Singapore ceo Dave Sanderson – an expert in using technology to simplify and present data as stories – has penned thought-provoking piece about the potential of bots to judge creativity. It ran initially in Campaign Asia-Pacific.
McCann Erickson veteran exits
Marketing/ad industry veteran John MacDonald has died peacefully at Auckland Hospital after a short illness on Friday. He was 80.
NZ mines Gold in New Orleans (Updated)
New Zealand agencies have won five Golds, six Silvers, two Bronzes and seven Certificates at the 2017 DMA Echo Awards held in New Orleans at the weekend.