In celebration of te reo, Stuff this week is running Maori language versions of the mastheads of six daily newspapers throughout the country – plus the Stuff homepage.
Auckland-based Alexander PR and its content marketing division The Content Place have joined US-based HubSpot as a certified agency partner. HubSpot is a leading CRM, marketing, sales, and customer experience platform that works with agency partners to grow their clients’ businesses through inbound software, services, and support.
Auckland agency Sugar&partners has unveiled an “IP Partnership” initiative with the launch of Wondermins – a creative business concept initiated, built and launched by the agency, with business partner & ceo Rob Berman.
AUCKLAND, Today: Creative indie Sugar has won a three-way pitch for Dunkin’ Donuts NZ – an account previously handled in-house. The other pitchers have not been identified.
A new Colenso campaign from the NZ Book Council (NZBC) aims to address declining literacy rates, by encouraging Kiwi kids to read the books that inspired some of their favourite movies.
To coincide with Te Wiki o Te Reo Māori, Spark, Colenso BBDO and Te Aka Māori Dictionary have launched Kupu, an interactive mobile app powered by Google.
In response to a growing concern that New Zealanders aren’t taking preventative measures to look after their eye health, Specsavers has launched a new “clever, yet confronting”, eye heath awareness campaign, The Priceless Eyes Project, via Melbourne-based independent media & creative advertising agency Cummins&Partners.
AUCKLAND, Today: A new independent agency, Charm, has been created by Jo Tacon, founder of production and design agency Paragon.Two, and its strategic director, Carren Richardson-Park, who brings a wealth of brand and direct experience, both agency and client side.