AUCKLAND, Today: Coca-Cola has made its call after a global media review, keeping WPP Open X across most markets while handing North America to Omnicom. For WPP, that includes retaining the business... Read More
AUCKLAND, Today: Vogel’s might be one of New Zealand’s best-known loaves, but McCann New Zealand is taking a fairly bold position on the pantry staple. It’s not bread. It’s toast. Technically, yes,... Read More
NEW YORK, Wednesday: Seven entries from New Zealand are through to the shortlist stage of the internet Oscars – the Webby Awards. Read More
AUCKLAND, Today: 99’s AR-based egg hunt is back in store, and for the first time, players have the opportunity to take home New World’s Easter bunny mascot in the form of a... Read More
PARIS, Today: Advertising eavesdropping site Adforum has named DDB NZ’s latest tvc for Steinlager at No 1 in its weekly roundup of the top five tvcs in the world. Read More
AUCKLAND, Tuesday: Motivated to do something to highlight and change New Zealand’s alarming suicide statistics, Auckland creative agency Augusto has tackled the issue head-on in two new film projects. Read More
AUCKLAND, Today: Senior comms professionals Richard Gordon and Tim Marshall have joined PR consultancy Wright Communications (“the first specialist agency in sustainability communications”). Read More
AUCKLAND, Today: DDB NZ has this morning announced the appointment of Gary Steele, formerly head of the creative department at TBWA Singapore, as executive creative director. Read More
KUALA LUMPUR, Tuesday: An ambitious plan to combine the operations of WPP agencies J Walter Thompson and Ogilvy in Malaysia under a one-company two-brands structure has failed. Read More
AUCKLAND, Tuesday: M&C Saatchi NZ’s Greenhouse, Countdown’s creative agency, has created an integrated campaign that celebrates the way Kiwis get their Easter on. Read More
AUCKLAND, Today: Sometimes those nice folks at that quaint outfit known as the NZ Marketing Association act strangely. Today, it’s their head-in-the-sand take on Facebook. Read More
AUCKLAND, Today: Chinese digital agency UMS has been appointed by Landcorp NZ to create and manage digital marketing for its Pāmu Pure Organic and One Farm brands in China. Read More