James Hurman book gets the VR/AR treatment in NYC

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A children’s book written by NZ adman James Hurman – a former Colenso chief strategist, and Y&R NZ managing director – has been brought to life via VR/AR technology by Ponsonby digital agency M Theory, which took centre stage at The Future of Storytelling event in New York this week.

D&AD taps Kiwis for advisory role

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D&AD has appointed two Kiwis to its inaugural global advisory board – Colenso BBDO creative chairman Nick Worthingon and expat Malcolm Poynton (global chief creative officer at Cheil Worldwide in South Korea – a marketing company owned by Samsung).

Yellow aims high with brand refresh

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Led by newly appointed ceo *Darren Linton, a veteran of business disruption and the former head of international marketing for Universal Pictures, Yellow has just launched a brand refresh to better reflect the brand’s digital-first identity.

Voiced by Sam Neill, mate!

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Campaign Asia-Pacific has followed up on its recent two-star review of Grey Lynn indie True’s Katie Holmes/Cuba Gooding Jr Air NZ inflight safety video – with no less than a five-star take on the agency’s work, including its latest (the one with the animated Kiwi, Pete, voiced by Sam Neill).