Socialites, the award-winning specialist social media company founded by Wendy Thompson in 2010, has created a new campaign to re-launch Hera – Everyday Goddess, a participant-led project that looks to empower girls aged 10-18 years to become active for life.

Samuel Williams, the former managing partner of Aamplify, the Auckland agency placed into liquidation last week, has finally provided some details about the immediate prospects for the future of his company. Essentially, it has now been sold to its creative director, Max Allen.

As part of Sweetshop’s We Care positioning and recently launched ethical content division, Kiwi director Louis Sutherland has shot a comical online video for NZ movement One Percent Collective (“Give just one percent to support Kiwi-based causes”).

Special Group has created a new Smile Guide campaign for Lumino the Dentists, featuring a 30-second tvc directed by Jamie Lawrence, created by Special Group. And, unlike the usual dental ad, it’s droll, dry – and seriously funny.

The latest addition to the New Zealand podcast scene is one aimed squarely at the media/marketing/advertising industry, delivered by Auckland media agency Carat.

Earlier this week, in a story about Chemistry’s new PlaceMakers campaign, M+AD described the outfit behind the shoot – Dusty Road – as a ‘production company’, drawing a (gentle) rebuke from Dusty’s Angela Hovey.

AUCKLAND, Today: After 20 years, Viva has unveiled a new-look logo, magazine design and website to bring to life “the ever-evolving essence of Viva”.

“Viva’s content – both in our weekly Herald magazine insert, and the website – has continued to evolve to meet the needs of its audience and this revitalised look helps bring to life all that Viva is,” says ed Amanda Linnell.

Palmerston North is our 7th largest city. It’s home to the NZ Rugby Museum, a major university, and 85,000 proud residents. What it lacked, until recently, was any Phantom Billstickers’ posters.

Auckland-based Boyd Public Relations has won the PR account for Avis Budget Group in NZ. The news cannot be confirmed – but M+AD’s source is very reliable.

Adshel New Zealand has extended its “groundbreaking” partnership with research company Roy Morgan, which for the first time will offer advertisers the ability to profile and precisely target locations where commuters live, work and shop.