
The 56th D&AD Awards in London has ranked New Zealand as #8 creative advertising country in the world, with 21 Pencils. Australia ranked #6 with 31 Pencils.
Sky TV, with Fuse and OMD, has become the first brand in New Zealand to use the Promoted Stories feature on Snapchat.
Promoted Stories are a new way for brands to tell their stories in the same way Snapchatters and ‘Discover’ publishers do. “This new format allows advertisers to drive business results, like awareness and consideration, on a massive scale,” says Sky TV head of online Kristy Simpson.