Employees from New Zealand insurance company Fidelity Life take the starring roles on the insurer’s new website as part of its brand and digital refresh.
Smile – these panels are watching YOU!
Shoppers’ facial expressions will determine the advertising creative they see on a new campaign for Nutella that, in a New Zealand and Australian advertising first, uses facial mapping technology to determine their mood and personalises creative to match.
Colenso pleads gilty at the Tangrams
Colenso BBDO picked up seven Golds, two Silvers and a Bronze overnight at the Spikes Asia Tangrams Effectiveness Awards (formerly known as the Asian Marketing Effectiveness and Strategy Award) in Singapore. Republik won a Silver.
Velcro reclaims its global brand with seam-splitting TVC
Sticky plastic-hooks brand Velcro has taken to the airwaves of the world with a rather brilliant Don’t Say Velcro song-and-dance TVC that aims to protect its patent and reclaim its product from copycats and jokesters.
DDB & BMW take snowboarder on the drive of his life
DDB surprised a Queenstown visitor with the drive of his life at BMW’s Alpine xDrive event, rewarding curiosity with a adrenalin-pumping winter driving experience.
Arrivals & Departures: Clemenger lures DDB NZ star to Melbourne
Clemenger BBDO Melbourne has enlisted DDB New Zealand creative Nicole Sykes and installed her as creative director across the Ditch.
Tom Sainsbury reprises Snapchat skills for smoke alarm message
Comedian Thomas Sainsbury became a talking smoke alarm in the new campaign currently capturing eyes and minds for Fire & Emergency New Zealand, via FCB, to encourage Kiwis to check their alarms.
The Sweet Shop sets up shop in Shanghai
In response to the company’s growing presence in Asia and surrounding region, The Sweet Shop has opened a new lead office in Shanghai, expanding its footprint to a total of seven offices around the world.
Just the ticket!
Tickets to the Comms Council’s 2017 New Zealand Effie Awards show (held in association with TVNZ) have gone on sale globally today.
Gone in 40 minutes – Why it’s a good thing when your artwork gets nicked
The latest edition of Phantom Billstickers’ e-newsletter continues its series of engaging conversations with key staffers. Last week, it featured the company’s stickup gang. This week the focus is on Phantom Auckland account manager Kasmira Sewpershad, who ponders the motives of those who steal the easily accessible artworks.