“Are market researchers addicted to the dopamine of insight?” The Distillery founder Mark Buntzen asked his fellow research professionals at the Research Association of New Zealand conference in Auckland recently. This week, exclusively for M+AD, he answers his own question…
Work gets fresh with Fresh (updated)
There’s a fresh new look in toilet and facial tissues in supermarkets thanks to ABC Tissue and downtown Auckland creative agency Work Communications’ launch of Fresh, a new brand from the makers of Quilton and Earthcare.
Old Mout UK hatches global campaign to save the kiwi
NZ conservation charity Kiwis for kiwi has joined forces with Old Mout Cider UK to generate support to save the kiwi from extinction (only 40,000 left in the wild).
One tick for NZ at Warc Awards
Only one nod for New Zealand at the Warc Awards in the UK – Barnes Catmur & Friends Dentsu were recognised with a Shortlist nomination for their powerful NZ Heart Foundation campaign, in the Brand Purpose category.
Countdown starts for next week’s Spikes Asia
Just one week till the doors open at the region’s most prestigious creative advertising show – the Spikes Asia, to be held again this year in Singapore. The festival runs Wednesday-Friday 27-29 September.
QMSNZ lights up Wellington Airport
QMSNZ has launched The Panorama, a premium digital billboard situated in the heart of the main terminal at Wellington International Airport.
Pause & Effect
Tickets for Effie 2017 go on sale tomorrow (Friday 22 September). M+AD will publish the purchase link in our daily edition, which hits the streets around 1pm.
Ad journo’s voyage around the travel biz
JWT & Mindshare win MoleMap
Leading skin cancer detection specialist MoleMap has appointed J Walter Thompson New Zealand as its agency of record, after a competitive pitch.
Goodman Fielder taps new agency partners
Following a competitive pitch that dates back to July, Goodman Fielder is understood to have appointed its new agency partners, according to a report in StopPress.