comScore opens global access to free viewability measurement

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RESTON, VA, September 17 – Cross-platform measurement company comScore has extended access to its free viewability measurement solution around the globe. First announced in April, comScore Viewability has completed live testing by worldwide advertisers, agencies, publishers and ad networks, and is now broadly available.

2degrees taps DDB

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2degrees has appointed DDB as its brand agency, filling the void left by Special Group which the telco abruptly abandoned back in July. There was no pitch.

Battle to the ’Hive

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J Walter Thompson, with youth media channel Vice and digital strategy agency Heyday have collaborated to gamify politics with a campaign designed to persuade young Kiwis to vote. Currently, only one-third of 18 to 24-year-old citizens not even enrolled.