Compiled for M+AD by Colmar Brunton client executive Mark Evans: Samsung Ostrich – an ad out of Leo Burnett USA – continues to capture eyeballs in New Zealand, in August notching up its third straight month at No 1.
comScore opens global access to free viewability measurement
RESTON, VA, September 17 – Cross-platform measurement company comScore has extended access to its free viewability measurement solution around the globe. First announced in April, comScore Viewability has completed live testing by worldwide advertisers, agencies, publishers and ad networks, and is now broadly available.
Arrivals & Departures: Bauer reshapes executive team on both sides of the Tasman (without leaving the family house)
Bauer Media Australia and NZ have made sweeping changes to their executve teams on both sides of the Tasman, unveiled over the weekend by NZ & Australian ceo Paul Dykzeul (who was himself appointed only in June, when he replaced Nick Chan, who departed in the wake of the Rebel Wilson defamation case).
FCB powered Marketing Awards Supreme winner Mercury
FCB provided much of the creative power behind Mercury’s Supreme Award-winning Energy Made Wonderful initiative at last night’s 2017 TVNZ-NZ Marketing Awards in Auckland.
Arrivals & Departures: Changes to the NZME agency team
NZME has made changes to the structure of its agency team, after head of agency Matt Headland took up the chief commercial officer role.
Y&R shellacs Special & 99 in supplements pitch
Y&R and its media arm Y&R Engage have won a pitch – against Special Group and 99 – for Go Healthy, a Hutt Valley-based supplier of a wide range of premium health supplements.
Colmar Brunton ecstatic at Research Awards bronze
Colmar Brunton has won Bronze at the global Esomar Research Effectiveness Awards, held in Amsterdam yesterday at the 70th Anniversary Esomar Congress.
2degrees taps DDB
2degrees has appointed DDB as its brand agency, filling the void left by Special Group which the telco abruptly abandoned back in July. There was no pitch.
Cannes creates new Lions category
New York, 14 September – The Cannes Lions organisation is to create a Sustainable Development Goals Lion for the 2018 festival. The plan was unveiled at the 72nd session of the UN General Assembly.
Battle to the ’Hive
J Walter Thompson, with youth media channel Vice and digital strategy agency Heyday have collaborated to gamify politics with a campaign designed to persuade young Kiwis to vote. Currently, only one-third of 18 to 24-year-old citizens not even enrolled.