New Zealand Steel has appointed DDB as creative agency for both NZ Steel and its various brands including Colorsteel, Steltech and AXXIS. The appointment will see DDB leading all advertising communications across the business.

The Comms Council has issued the entry call for the 2018 Battle of the Ad Bands – the 11th annual edition of this classic music event in Auckland. So far, only a broad outline is provided – but more info will be forthcoming shortly.

SYDNEY, July 3. – Search engine optimisation (SEO) is more than links and keywords. Google uses the entire consumer experience to figure out whether your site delivered the quality content the consumer needed.

Creatives, who we believe are likely to be readers of M+AD Daily, are specifically sought by the latest AMP round of scholarship applications, according to a release sent to us by Lily & Louis PR.

Curious director Florian Habicht, who executive producer Kate Roydhouse describes as “defiantly different”, and art director Teresa Peters are the creative directors and stars of a new campaign by NZ fashion cult brand Miss Crabb; matching the imaginative ideas that are their hallmark to the individuality of the range.  

All new ads need to comply with the new Advertising Standards Authority’s new Advertising Standards Code – released yesterday.

The finalists – just announced for the 2018 TVNZ-NZ Marketing Awards – show an 8% increase in the number of unique entrants, and a 25% increase in finalist numbers.