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Sports Entertainment Group’s NZ$130 million MediaWorks deal creates trans-Tasman media heavyweight
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NZME invests up to $15 million in Stuff’s Petone printing equipment
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Singapore Airlines & Motion Sickness puts Kiwis up for express delivery around the world
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LUMO goes seriously large with Great Southern Lights
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AUCKLAND, Today: ANZ New Zealand and TBWA\New Zealand are withholding the good stuff in a new integrated campaign for The Sauce by ANZ. Running across geo-targeted out-of-home, digital and radio, the campaign... Read More
AUCKLAND, Yesterday: Sports Entertainment Group Limited (ASX: SEG) confirmed it had completed the NZ$130 million acquisition of MediaWorks, New Zealand’s number one audio business, for an enterprise value of NZ$130 million, equivalent... Read More
SYDNEY, Thursday: Former Cannes Lions festival chairman Terry Savage will be taking up the role of consultant at Dentsu brand agencies, with a focus on creativity, according to a report on Aussie... Read More
AUCKLAND, Thursday: A British study by marketing analytics specialists Ebiquity has concluded that advertisers should re-evaluate the use of radio. In the first report of its kind, Re-evaluating Media reveals radio, (along... Read More
SYDNEY, Thursday: Last year's highest ranked Kiwi agency, the only NZ agency to win two Gold Lions at Cannes, Colenso BBDO has helped to make the world a better place for dogs, showed... Read More
AUCKLAND, Thursday: As Sanitarium Weet-Bix Kids TRYathlon continues to roll out around the country this month, more Kiwi kids will be able to take part thanks to the Bike It Forward initiative... Read More
AUCKLAND, Today: The Nielsen Magazine & Newspaper Toplines for Quarter 4 2018 were released this morning – right on M+AD’s deadline, and too early to analyse in detail. Instead, today we publish... Read More
AUCKLAND, Today: Recent research out of Red Onion, which analysed the way thousands of Aucklanders interacted with our street posters, found clearly that larger format posters deliver outsized results. Read More
AUCKLAND, Today: TVNZ’s focus on local and live content coupled with increased investment in its digital future has resonated with New Zealand viewers and advertisers, says TVNZ ceo Kevin Kenrick, advising that... Read More
SYDNEY, Today: Paul Sigaloff, ANZ MD of Verizon Media (formerly Yahoo7) will be in Auckland next week and has scheduled an interview with M+AD alongside NZ sales director Arnaud Calonne “to share... Read More
AUCKLAND, Today: McDonald’s, ably assisted by DDB, has spent the summer gifting Kiwis Big Mac Jandals in celebration of the Big Mac’s 50th birthday, kicking off the New Year by offering New... Read More
AUCKLAND, Today: PHD Group New Zealand has rebranded its Spark PR & Activate agency following an expansion of its service offering, unveiling the agency’s new identity, Drum, at a launch party in... Read More
