Giants to merge in Australia

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One of the biggest moves in the Australian media history is underway, with Nine Entertainment and Fairfax Media set to merge businesses, according to a report just published by Mumbrella Australia (scroll down for the link).

Marketing agency sets up property sales site

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Auckland digital marketing agency Done Digital has launched a standalone brand for property advertising. Its new brand, PropertyAdvertising.co.nz, specialises in advertising properties for sale through social media, messaging platforms, as well as popular apps and websites, using the very latest in targeting methods. 

New Effie category for 2018

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The 2018 Effie Awards in association with TVNZ have introduced a new category: Short-Term Success, which aims to reward short-term impact campaigns with good strategy, excellent execution and great results.