Auckland based shopper marketing agency Raydar has announced the launch of a new behavioural research division, Sapien, which will be headed by research director Mark Vincett and insight director Manya Craig.
Cannes Lions names two Kiwi judges
The Cannes Lions have appointed two Kiwis as judges for this year’s festival – OMD NZ ceo Nigel Douglas has been confirmed a judge in the Media category, and social media agency OMD/Fuse NZ general manager Gina McKinnon was named a judge in the PR category.
New York Festivals crowns Fearless Girl – and taps NZ x 3
New York, NY: New York Festivals International Advertising Awards competition celebrated the 2018 award-winners at the New York Show gala held Friday at the renowned Jazz at Lincoln Centre’s Frederick P. Rose Hall.
DDB shoots 2degrees brand update
DDB is rolling out the next phase of its 2degrees Mobile 2degrees is rolling out the next phase of its new brand work – this time introducing a campaign around its business offering, as well as three new ads to its suite of creative.
Alphero and 2degrees Mobile win design honours in Sydney
The winners of Australia’s Good Design Awards, the highest honour for design innovation in Australia, have been announced at the Sydney Opera House at the 60th Annual Good Design Awards Ceremony.
Deadpool hijacks TVNZ for new Standards Advisory spot
Hollywood A lister Ryan Reynolds lent his world-famous character to a one-of-a-kind Broadcasting Standards spot for TVNZ as part of an audacious Deadpool 2 campaign collaboration between 20th Century Fox, TVNZ and MediaCom.
OMD retains Heart of the City
Following a competitive tender process, OMD has retained Heart of the City’s media-agency-of-record account. The agency says the client had declined to identify the unsuccessful pitchers.
“I don’t like free stuff,” said no one ever
“At Phantom Billstickers we never cease to be amazed at the response our interactive posters attract, reads the blurb in the last Phan Mail Weekly. “We love street posters that reward passers-by for simply passing by. We also love challenging the kind of lazy thinking that believes a poster is a 2D message and nothing else.
Saatchi & Toyota score a brace
Lotto and Mercury Energy held on to 1st and 2nd spots from last month, says Colmar Brunton client executive Andy Strain introducing the latest Top 10.
BMW Australia puts creative out to pitch
Auto manufacturer BMW Group Australia has kicked off a pitch process for its creative account, according to a report in B&T Australia.
