AUCKLAND, Friday: Affinity ID client Southern Cross Health Society was one of the big winners at last week’s NZ Direct Marketing Awards, taking home two golds, a silver and a bronze for... Read More

BARCELONA, Sunday: Australian and New Zealand marketers are lagging behind their global counterparts, according to new research by Adobe. In fact, only 15% of Australians and New Zealanders believe local marketers are... Read More

SYDNEY, Friday: A new study from global audio branding specialist PHMG shows that younger Australians place more value on music as a key element of marketing than older generations, according to a... Read More

AUCKLAND: Today: In the absence of adequate supplied information, M+AD Friday passed too much credit to Pead PR in our Marlborough King Salmon/Al Brown report. Read More

AUCKLAND, Today: Central city-based design agency Dow Goodfolk has redesigned the imagery for a NZ classic household laundry aid – Sunshine Pegs. Read More

AUCKLAND, Thursday: Education New Zealand, Colenso BBDO, and justONE were the big winners at the2018 NZDM Awards last night. More than 500 guests celebrated the magic behind personalised marketing, hosted by the... Read More

AUCKLAND: Thursday: In a move to lure brand attention, Regal Marlborough King Salmon and Kiwi celebrity chef Al Brown have cooked up the ultimate culinary trip in a campaign engineered by Pead... Read More

AUCKLAND, Today: Liam woke up from a coma the day before his daughter was born. If he hadn’t been wearing a seatbelt, he wouldn’t have woken up at all. He’s one of... Read More

SYDNEY, Thursday: Former Cannes Lions festival chairman Terry Savage will be taking up the role of consultant at Dentsu brand agencies, with a focus on creativity, according to a report on Aussie... Read More

AUCKLAND, Thursday: A British study by marketing analytics specialists Ebiquity has concluded that advertisers should re-evaluate the use of radio. In the first report of its kind, Re-evaluating Media reveals radio, (along... Read More