MediaCom has today announced the appointment of established industry veteran Craig Marshall as client service director. His role will focus on existing successful client partnerships.
NZME accelerates plans for digital growth
NZME has created a new digital business unit, bringing together three key executives to organise its digital capabilities under one umbrella to accelerate its digital programmes to grow audiences and revenue.
Google taps Yellow
NZ digital agency Yellow has taken out the Google Premier Partner Award in Australasia in the Growing Businesses Online category, being selected out of 13 shortlisted finalists in its category, including other major key industry players such as NZME.
Botab tonite!
The 10th annual Battle of the Ad Bands takes place tonight at the Kings Arms Auckland, with comedian Jim Batt running the show.
Mango shoots Grandma
DDB Group marcomms agency Mango has launched Good enough for Grandma, a new nationwide campaign for popular New Zealand chilled soup brand, Naked Locals.
Deadline closing in
Time is very near for NZ agencies who want to beat the rush to enter Campaign Asia-Pacific’s 2017 Australia/NZ Agency of the Year Awards. The early (discounted) entry deadline is tomorrow (Friday 1 September).
Colenso gets emotional with Spark’s Little Can Be Huge follow-up
In the run up to Fathers Day on Sunday, Colenso BBDO and Finch have crafted a follow-up to the launch of Spark’s Little Can Be Huge earlier in August, the first of many stories extending moments from their launch ad.
Oz agencies unite against bigots
The Australian ad industry is uniting to oppose ‘hateful’ ads ahead of Australia’s upcoming gay-marriage vote. Say No to No has been launched by Nick Cummins at The Royals agency (Melbourne & Sydney).
Countdown to tomorrow’s Botab 2017
There are, apparently, still some tickets available for tomorrow night’s Battle of the Ad Bands at the venerable Kings Arms, in the Auckland CBD.
Crowd-funded research – the democratisation of insights
This opinion piece was written for M+AD by Nichola Quail, a founder and research director at Fresh Focus: We believe the traditional market research model is out of reach for many businesses and as a result there is a lot of intuition, guesswork and assumptions made about customers, their motivations and why they do what they do (or don’t).
