Following on from Speight’s popular The Dance brand ad, Speight’s has this week launched an innovative campaign extension: Cheers Beers.
Audience measurement tool gets smarter
APN Outdoor has announced the expansion of its “ground-breaking” audience measurement tool, Calibre. “The expansion gives advertisers and agencies improved efficiencies and user experience, confirming Calibre’s standing as an industry-leading media audience measurement platform,” said APN Outdoor New Zealand head Mike Watkins.
Ogilvy finally opens up
Sandra Renowden, the Sydney-based external communications manager of WPP AUNZ (in which the WPP/Ogilvy comms network is a 61.5% stakeholder) has contacted M+AD to clarify our earlier reports about the rebranding of Ogilvy, and the subsequent changes at Ogilvy PR in Sydney (scroll down for the links to those stories).
Arrivals & Departures: Something funny about Steve Saussey
Transtasman shootists Eight (production offices in both Auckland & Sydney) have signed star Kiwi director Steve Saussey for representation in Australia, New Zealand and Asia.
Seven journos join Stuff Auckland newsroom
Stuff has made a series of high-profile journalist appointments to its Auckland newsroom, tapping Alison Mau, Carol Hirschfeld, Todd Niall and Nick Truebridge – among others – to new or expanded roles.
Colenso shoots Auckland winter food campaign
Auckland’s food stories have been brought to life in a new Colenso BBDO campaign which encourages domestic travellers to experience and discover the region’s diverse culinary offering during winter.
Two Bearded Men take the heat
Two Bearded Men is a production company founded by Tim Pierce & Toby Crawford, hailing from the heart of the Deep South. From the day TBM was born, the company has stayed true to their roots, cutting global business from the quaint town of Wanaka. M+AD had a chat to these hairy buggers as they cracked into a new year of business.
Entry call in two weeks
The Comms Council is gearing up for the 2018 Effie Awards, announcing the call for entries will open in a fortnight – on Tuesday 19 June.
Ogilvy PR ANZ to set up as standalone business
No word yet from Ogilvy NZ in the fallout from the Ogilvy & Mather worldwide name change to just Ogilvy – but a tiny crack has appeared on both sides of the Tasman.
Arrivals & Departures: New hires at Track NZ
DDB’s customer experience agency Track NZ has appointed senior art director Carl Lough, a 20-year UK/NZ agency veteran, to its creative team, and Adele Glover who has taken on the role of traffic manager.
