AUCKLAND, Today: If a $1 investment returned $9.10, most investors would pay attention. Barnardos Aotearoa’s latest campaign argues the country’s strongest returns may come from backing children. Created by EightyOne, Supernormal and... Read More
AUCKLAND, Today: Coca-Cola and VML New Zealand are matching different Cokes with familiar Kiwi moments, building a campaign around choice rather than price tags, pack shots or hard-sell value messages. The idea... Read More
AUCKLAND, Today: Colmar Brunton Research – a division of Kantar NZ – appears to be cutting back on its interface with the ad sector, by cancelling production of M+AD’s popular Top 10... Read More
AUCKLAND, Today: Lumo Digital Outdoor is introducing what it calls “world-first standards in out-of-home reporting data” to the NZ market through a new contract with Australian-based reporting platform Seedooh. Read More
AUCKLAND, Today: Outdoor Media Association general manager Derek Lindsay has resigned to pursue private projects. OMANZ is now looking for a new GM (scroll down for the link). Read More
WELLINGTON, Today: Fish Entertainment – the filmmaking division of Flying Fish – is lending its weight to speedway dirt-track racing, with moral support for a short doco, She Speeds, about fourth-generation Kiwi... Read More
AUCKLAND, Today: Just two members of the comms business – both outstanding newspaper veterans – were deemed worthy of a New Year honour in 2019. That’s right – not an ad or... Read More
AUCKLAND, Today: BC&F Dentsu has appointed Murray Streets to lead the agency as managing director. Streets joins from FCB where he was general manager – integrated strategy, and is taking over the... Read More
NEW YORK, Friday: Former Saatchi & Saatchi NZ creative director Tom Eslinger – an American who spent 15 years in NZ from 1990 to 2005 – has been named global chief creative... Read More
AUCKLAND, Today: Customer intelligence agency Perceptive – part of the Clemenger Group – has appointed Peter Thomson as director of strategy. Read More
AUCKLAND, Jan 1: VMLY&R NZ and MBM have released their latest TAB campaign. “The Summer of Racing campaign seeks to add excitement to the season by encouraging New Zealanders to place a... Read More
AUCKLAND, Last month: New Zealand out-of-home company Go Media is claiming a world first for its two new digital screens in NZ’s most western point at Gisborne – the first ad signs... Read More