AUCKLAND, Today: More than 200 million people now call themselves content creators. Naturally, the advertising world has a few questions about how all this influence should actually work. The IAB Global Network... Read More
AUCKLAND, Today: Angela Spain is stepping into a bigger content brief at Omnicom Media New Zealand, taking on the newly elevated role of Chief Content Officer. The promotion recognises Spain’s contribution to... Read More
AUCKLAND, Tuesday: Eyeota, a leading global audience technology platform enabling the intelligent use of data, has announced an expansion of a “strong, collaborative” partnership with Equifax in New Zealand. Read More
AUCKLAND, Today: Global clothing store chain Superdry (NZ branch in Queen St, Auckland) has launched the first TikTok campaign in New Zealand – via NZ-based influencer agency and TikTok specialists Born Bred... Read More
AUCKLAND, Today: The Public Relations Institute (PRINZ) has announced its 25 finalists for the 2020 industry awards, following judging by senior PR and comms professionals. Read More
AUCKLAND, Today: Sky Sport, through DDB NZ, has released two new TV-led campaigns as Kiwis prepare to welcome live sports back into their living rooms. Read More
AUCKLAND, Monday: DDB CCO Damon Stapleton reckons he found an interesting pattern in the aftermath of a disaster like Covid. “After catastrophes, there seems to be a collective human need to invent,... Read More
AUCKLAND, Today: A brand platform for home ventilation and heat pump company HRV launched at the weekend, starring new company spokesdog, Harvey. Read More
AUKLAND, Monday: Jacinda’s groundbreaking Be Kind message has caught on globally after the PM first offered the stirring words in March – as Covid-19 closed in on NZ. Read More
AUCKLAND, Today: In a new attempt to unblock obstacles to a merger, NZME has made an offer – largely a legal manoeuvre – to buy rival Stuff for $1. Read More