Since Parnell-based Alexander launched a specialist separate division called The Content Place in 2016, they have been producing much of their own content, including videos for social media, and are about to start offering their clients the opportunity to do podcasts.

The Bay of Plenty radio market is about to heat up with the launch of a new radio station – to be known simply aas The Station – takes to the airwaves on 105.4 FM from this Saturday 5 August.

Facebook Creative Shop has this week posted a program sharing creative tips on how to adapt low-budget TV spots for mobiles.

Pead PR has won the digital and social retainer for Huawei New Zealand from Ogilvy, following a competitive pitch, bringing social media and PR under one roof (Pead already held the PR account).

Supermarket giant Countdown has chosen to support a Women’s Refuge initiative – created their agency Saatchi & Saatchi late last year – that allows visitors to its website to access The Shielded Site, a portal enabling victims of family violence to safely seek help and access critical information without fear of detection.

The Public Relations Institute holds an unusual event later this month – a two-hour tutorial for PR people about PR people. How to run a PR firm, to be precise. Or, as PRINZ puts it, “The ruthless application of common sense”.

Midas – founded in 2001 by the New York Festival organisation – has a new leader this year, after NYF appointed Scott Rose to the role of Midas executive director.

Building on from Haier’s 2015 and 2016 partnership with The Block NZ, Haier’s PR agency were asked to come up with a new campaign concept to extend Haier’s partnership with The Block NZ off the screen and involve local communities.

There’s just one spot left for an agency band to sign up for Botab 2017’s Battle of the Decades . “This,” points out the Comms Council’s Katy Ward, “will be your chance to perform on the Kings Arms stage one last time before it’s demolished.”

The immersive interactivity of oOh!media’s digital Excite retail panels not only builds deep connection with those engaging with them, but with an additional four to seven times more shoppers who stop to watch the interaction, the company claims.