Programmatic takes centre stage

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This year’s MMS Programmatic Summit – to be held in the Maritime Room in Auckland’s Viaduct Harbour from 8.30am to 6pm on Wednesday 20 September – aims to unlock the secrets of programmatic marketing, putting it into simple language and provide simple strategies to help for the marketing mix.

Public Service announcement

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By Joanna Hunkin: Do not. I repeat do NOT watch Designated Survivor. Netflix has been recommending I give it a go. It stars Kiefer Sutherland … how bad could it be? The answer is very, very bad. It starts off implausible and gets more ridiculous from there, veering between painfully earnest and comically obvious.

Taupō designers & marketers create a Legend

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Recognising the “epic advantage of collaboration” across their specialist skills and services, four Taupō businesses – The Business Studio, Good Graphic Design, Resonate Marketing and MediaSolve – came together as a single agency at a brand relaunch at the Millennium Hotel Taupō last week.

JAWS spreads the word on food

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Auckland patent attorneys James & Wells – affectionately known in the NZ food & beverage business as JAWS – have enlisted Barnes Catmur & Friends Dentsu to create a print campaign to spread the word on the work their clients and partners carry out behind the scenes.

Reverse sexism claim bites new agency

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The beginnings of a revolt have emerged against the (unavoidably) sexist nature of an image circulated widely around the media by new Auckland agency Socialites – a pic of the agency’s action team of four eye-catching blondes plus their client (also a blonde).