M+AD!

The road to the right director

Editor July 25, 2017News Make a Comment

“The single biggest creative choice in any project is the choice of director.” That’s Matt C Minor, director of integrated production at Crispin Porter + Bogusky London, quoting David Puttnam, the legendary film producer – who also cut his teeth in advertising.

Arrivals & Departures: comScore taps Aussie trio

Editor July 24, 2017A+D, News Make a Comment

American cross-platform measurement company comStore (which opened for business in NZ last year) has made three senior Australia & NZ appointments – all based in Sydney, from where they will work with comScore’s new partner in NZ Fresh Focus managing director Ryf Quail, and recently appointed Auckland-based NZ business manager Michael Lams.

‘Clean & green’ drives NZ brand growth in Asia

Editor July 24, 2017News Make a Comment

Thanks to focus on provenance and health, New Zealand brands are punching well above their weight throughout Asia, according to Carl Stephens, managing director at Southeast Asian PR firm Baldwin Boyle Shand Singapore, reported in Campaign Asia Pacific.

Little Giant ceo a finalist in Entrepreneur of the Year

Editor July 21, 2017News Make a Comment

Mark Hurley, co-founder and ceo of Auckland-based digital agency Little Giant is one of 17 finalists in this year’s Ernst & Young Entrepreneur of the Year competition.

New APAC categories open to NZ

Editor July 21, 2017News Make a Comment

Australia’s Mumbrella Asia Awards return in November, and are now open for entries, with eight APAC categories open to entrants across the entire Asia-Pacific region, including Australia and New Zealand.

Digital drives impressive outdoor growth

Editor July 21, 2017News Make a Comment

It will surprise nobody to hear that advertising revenue spent through members of the Outdoor Media Association (OMANZ) continues to grow at 29% year-on-year for the first half of 2017. Driven by several creative companies and the advent of digital screens, Outdoor has become the sexiest of media.