Australia’s reputation for bravery and innovation in advertising has taken a knock as a survey shows that more than half of the nation’s consumers can’t remember a single ad they really liked or disliked.
Rocket Man shoots for the stars
Compiled for M+AD by Colmar Brunton client executive Mark Evans: An American ad has invaded the latest Top 10 – Samsung S8 Ostrich debuted last month at #2, but has gone straight to No 1 in the latest survey.
State-owned radio audiences continue to grow
RNZ’s audience now reaches more New Zealanders than before on the back of another strong radio survey and growing online audiences. Both RNZ National and Concert have significantly increased their audiences, according to the GfK radio audience measurement survey.
Katie Holmes, Cuba Gooding Jr, Gin Wigmore star for Air NZ
Beautiful vocals from a Kiwi songstress and finely understated performances by two global stars make Air New Zealand’s new safety video out of True Auckland and Assembly a standout in the genre.
Arrivals & Departures: Republik taps strategy chief, 99 conjures up its own strategy magic
Freemans Bay-based Republik Advertising has appointed Andrew Stephenson as strategy director across its Auckland and Sydney offices.
Big Mobile buys NZ ad shop
Asia Pacific mobile ad-tech outfit Big Mobile has acquired NZ mobile advertising business Made Media in a move aimed at driving Big’s growth & products into New Zealand.
TAB too quiet on Lions draw payouts?
The TAB did not widely advertise its refund policy in the wake of the weekend’s drawn third Lions Test. Many, many punters would have taken a win bet on the Lions or the ABs – and most of them would’ve chucked away their “useless” tickets.
Doing cool shit – M+AD talks to Conscious Crossing’s Steve Hansen
Clemenger creative Steve Hansen is back on the job in Wellington, quickly recovering from his heady adventures in France last month where he picked up several trophies at this year’s Cannes Festival –including Silver and Bronze Lions for his Conscious Crossings, designed to make people more aware around railway crossings.
King St wins big livestock-tech pitch
After a recent consolidation of its account, leading New Zealand animal genetics & technology company LIC has appointed King St Hamilton after a five-way pitch in June. M+AD believes the incumbent was Eleven Wellington, but the other four pitchers have not been identified.
Arrivals & Departures: DDB adds senior trio
DDB New Zealand has welcomed back two familiar faces and added another top talent to bolster its Auckland-based team.
