After winning the business in February, Auckland communications agency Undertow Media last month released its first campaign for Kiwi-owned and operated burger chain, Better Burger.
Coke says agencies need skin in the game
A brand’s agency partners should be willing to take risks and have skin in the game, according to Coca-Cola’s head of integrated marketing communications in the Middle East.
True shoots trans-Tasman travel insurance campaign
True Auckland has created a new trans-Tasman campaign for Southern Cross Travel Insurance has encouraging people to think about their individual sense of adventure, rather than what may or may not happen to disrupt it.
Adshel expands its digital roadside network with 60 more screens
Adshel New Zealand has announced the commencement of phase four of its digitisation strategy, expanding the Adshel Live network with the deployment of an additional 60 screens, taking the national digital roadside network to 283 screens by late 2018.
Tourism NZ calls on Kiwis and PM to #getNZonthemap
Tourism New Zealand’s comms division has over the weekend filed a release (with full credits) containing all the details missing from an earlier M+AD story on Friday, which was based on an unattributed item in Australia’s B&T about the Augusto campaign to add NZ to all world maps.
DDB ticks all the boxes for The Warehouse’s American sage
The ties between DDB and The Warehouse just grew even stronger last week, when the agency won The Warehouse Stationery business to add to its roster, which already included the master The Warehouse Group.
Set up the Barbie near the test ground … and sit back!
The Australian Rugby Union (Rugby AU, as it’s now called) has come up with a cunning plan to sell the new Aussie test jersey to New Zealanders.
Beacon for music
Music has always been a key component for many radio stations. To celebrate music at the Beacons this year, The Radio Bureau will have 10 framed art prints of some of the world’s greatest musicians (some of the member stations’ core artists) to win.
Cheek show
NZME are sponsoring The Sass Awards at The 2018 Comms Council Beacon Awards (once known as The Media Awards). This year the organisers are looking for evidence of the “sassiest male and female”.
Augusto shot ‘wonderfully bonkers’ tourism ad
M+AD thanks the readers who helped us track down missing credits for our ‘wonderfully bonkers’ new Darby & Ardern Tourism NZ ad which we found – unattributed – on Aussie site B&T.
