At the Modern Marketing Summit, held in Auckland over the weekend, Exponential Melbourne director of global sales strategy Tyler Greer spoke about the importance of creating user-centric media experiences. Here, he expands on why this is so critical for marketers … 

Sir Martin Sorrell has stood down as chief executive officer of WPP, the company has announced, via a statement released over the weekend.

Air New Zealand has the country’s best corporate reputation for the fourth year in a row, circling well above the field in the Colmar Brunton Corporate Reputation Index 2018, released Friday.

Leading data intelligence business Isentia NZ is celebrating the announcement that its NZ head of insight, Ngaire Crawford, has been chosen to chair the International Association for Measurement & Evaluation of Communication Global Young Leaders Group – the world’s largest organisation for media intelligence and insights professionals.

Colenso BBDO so far leads the way for New Zealand at New York’s The One Show, which has just announced its first batch of finalists. New Zealand has secured 14 on the shortlist.

The 2018 NZ Radio Awards finalists will be announced this coming Tuesday 17 April at 9am via the NZ Radio Awards website. And, of course, M+AD Daily.

Meanwhile, it’s business as usual back home at Ooh! Media in New Zealand, as the company completes a major promotion with TVNZ to live stream Commonwealth Games coverage across oOh!’s interactive Excite panels located in 14 New Zealand shopping centres.

Saatchi & Saatchi and APN Outdoor have been bringing Commonwealth Games action to the Kiwi faithful, with digital billboards across NZ’s three largest cities – in just a shade under real time.