Three ways to invest in your customers through education

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Written for M+AD by Mike Handes, director of customer success at Marketo: If I’ve learnt nothing else in my career, it’s that customers who are skilled at using your software are a low risk of switching to a competitive solution. This is the most obvious benefit of having educated customers, but there are also additional benefits. The individuals who have built a strong skill set around your software become your internal and external champions, and this can have a benefit to new business opportunities.

Park Road Post to host Kiwi film/ad students

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Park Road Post Production, the facility behind The Lord of the Rings and Hobbit trilogies and countless award-winning commercials, is joining up with New Zealand’s film and digital industry training institutions to offer aspiring Kiwi filmmakers an advanced industry training programme.