Latest Articles

$2.61b adspend in 2020?

$2.61b adspend in 2020?

LONDON, Saturday: WARC predicts that NZ adspend in 2020 should reach $NZ2.61 billion – a modest rise of NZ$23.4million (scroll down for the PDF, which predicts adspend across individual NZ media). Read More

Safe haven

AUCKLAND, Friday: Freemans Bay shop Pitchblack (“we are not an ad agency”) has engineered a new Air New Zealand inflight video, A Journey to Safety. Read More

Ritson returns

Ritson returns

AUCKLAND, Today: Ex-marketing-professor-gone-rogue Mark Ritson is back in the headlines today, with details of a new Comms Council course and Bauer Media’s filmed version of his Auckland address last week. Read More

Standing fast

Standing fast

AUCKLAND, Today: The print editions of NZ’s magazines & newspapers are holding up – despite the onslaught of digital media, according to the latest Nielsen Q4 topline results. Read More

Futuro en España

Futuro en España

AUCKLAND, Today: Former Saatchi & Saatchi NZ CCO Toby Talbot is returning to the DDB network as chief creative officer for C14TORCE, the SEAT-dedicated agency in Barcelona. Read More

Back to the future

Back to the future

AUCKLAND, Today: TVNZ reported EBITDAF of $26.3 million for the six months to 31 December 2019 – $0.5 million (2%) above the previous year. Read More

Hot shot

AUCKLAND, Today: Freemans Bay creative agency String Theory and Good Oil have shot a new brand campaign, Real Life, for NZ home loans provider Pepper Money. Read More

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