AUCKLAND, Today: Not all digital billboard impressions carry the same carbon footprint, and LUMO has introduced a way for advertisers to favour cleaner options while campaigns are running. Working with Cruxx and... Read More
AUCKLAND, Today: Winning an account is one thing. Keeping it after a competitive pitch is another, and PHD Aotearoa has done just that with Spark New Zealand. The Omnicom Oceania agency has... Read More
VICTORIA, Thursday: Saatchi & Saatchi Melbourne, with Sweetshop director Alexander Brown, have shot a spot for global online bike marketplace BikeExchange, which will screen across 10 markets – including NZ. Read More
AUCKLAND, Today: The latest Nielsen research was released at noon. The data arrived too late for a thorough analysis of everybody – so our report focuses on the detail (scroll down). Read More
AUCKLAND, Today: The New Zealand Herald has seen an 8% increase year on year in readership to 453,000 print readers, with 806,000 print readers across a week, according to the latest Nielsen... Read More
AUCKLAND, Wednesday: The winners of the 2018 Deloitte Top 200 awards have been crowned at Spark Arena in Auckland, acknowledged for their business excellence and noteworthy leadership across 10 award categories. Read More
A number of readers – mainly Radio Live staffers and their associates – have sided with M+AD’s negative take on the Radio Live/Magic ‘merger’ (in reality, a miserable MediaWorks capitulation and closure). Read More
AUCKLAND, Today: Māori Television has taken an innovative step forward by utilising an external production company’s new media team, together with the MTS internal team, to grow sales and content partnerships. Read More
GREY LYNN, Wednesday: We've all seen those big, bold marriage proposals in movies: the couple are at a basketball game when the question appears on the big screen and the crowd cheers... Read More
SYDNEY, Today: Consumer insights outfits Fiftyfive5 and GalKal have announced a merger to create a larger independent consulting business – with an office in High St, Auckland. Read More
AUCKLAND, Today: Not everybody is celebrating the merger of MediaWorks stations Radio Live and Magic. One insider has written to M+AD saying: “It's not so much a merger – more of a... Read More
AUCKLAND, Today: Ogilvy has released details of Auckland Transport’s latest road safety campaign – a multimedia affair that the agency rightly describes as “hard-hitting”. Read More