TVNZ’s Content Solutions and Blacksand teams led Mercury’s Shortland Street campaign development, in collaboration with producers South Pacific Pictures, and Mercury’s marketing team and their agency FCB Media. Satellite managed the national roadshow and Staples executde its innovative virtual reality concept.
Auckland Council pitch finalised?
The Auckland Council advertising pitch, which includes the Auckland Council, ATEED and Auckland Transport accounts, has been awarded to a collection of agencies, according to a report in Tangible site Stoppress.
Colenso, FCB, BC&F/D, Y&R, True, Special feature in global Effie rankings
Colenso, FCB, BC&F/D, Y&R, True, Special star in Effie Worldwide named the most effective marketers in the world, based on the global results of the 2017 Effie Effectiveness Index.
KPEX reaches 7 in 10 Kiwis on desktop, rules the mobile roost
“Following Nielsen’s online net ratings data release, many were questioning where KPEX sits in the picture, so we take a look at comScore’s picture of the top 100 desk top and mobile properties among NZ consumers.,” writes b2b marketer Michael Lams.
ad2one signs new online ad intel site
Auckland-based digital advertising sales company Ad2one has signed a partnership agreement with NZ online shopping intelligence site PriceMe for the rights to sell onsite advertising/programmatic, uncoupled data and audience retargeting across PriceMe audiences.
MotorSport NZ Awards salute media action
MotorSport New Zealand presented five awards to journalists, producers, communicators and photographers from around the country in recognition of the imagery and content captured and created over the past year which conveyed New Zealand motorsport news to fans at home and overseas.
DDB NZ #2 at Australia’s AWARD, Clemenger #3 (updated)
DDB NZ came out of Friday’s Australian AWARD Awards ranked at No 2 Agency of the Year, while Clemenger BBDO|Touchcast Wellington came in 3rd – and scored a Gold Pencil for NZTA Hello.
PR Awards taps two social shapeshifters
Two campaigns demonstrating the real impact public relations can have on social change share the Supreme Award in the 2017 Public Relations Institute of New Zealand (PRINZ) Awards, celebrated in Christchurch last night.
Arrivals & Departures: MBM strengthens the front bench
New Zealand’s largest indie media agency MBM has made significant changes, drawing on expertise and performance from within to cement in place a new-look, five-strong management team.
Witherspoon v Bieber: What celebrities can teach NZ about social media marketing strategy
Reese Witherspoon’s engaging posts resoundingly beat Justin Bieber’s large following when it comes to impact on Kiwis on social media, according to new research from Kantar TNS New Zealand.