Understanding differences – not similarities – between New Zealand and Australian markets is the key to more effective Transtasman marketing, according to new research from Kantar TNS.
Roadshow & Brewery shoot Kiwi fight kings for King Arthur: Legend of the Sword
To celebrate the launch of Village Roadshow Pictures’ King Arthur: Legend Of The Sword, Roadshow Films has teamed up with NZ fighting royalty – Joseph Parker and Dan Hooker – to localise the film’s ‘Street to King’ credentials.
500 refugees looking for a few good creatives
By Allan Botica: You can sell iPhones and ice creams to anyone. When it comes to banking, building and baby products no one can touch you. You’re GOOD! But can you make a compelling pitch for a refugee or two? How about 500?
Epica salutes furniture icon
The Paris-based Epica Awards organisation – the only global creative show judged by journalists – has updated its Ikea brand tribute e-book with the winners from last year (plus a collection of the campaigns that have won at Epica over the years).
Saatchi wins NZOC pitch
The NZ Olympic Committee has appointed Saatchi & Saatchi as their agency of record, following a competitive pitch that began in March.
Arrivals & Departures: Microsoft unveils marketing team trifecta, Facebook promotes ex Google leader
Microsoft NZ has made three senior appointments to its Auckland-based marketing team. Chris Dick steps into the role of head of marketing, Pip Simeon takes the commercial marketing lead role and Bob Glancy joins as communications lead.
QMS wins global accolade for Britomart Towers
QMS NZ and Auckland Transport have been officially presented with the annual Nanolumens Crystal Nixel Award last week for outstanding development of the Britomart Towers digital landmark sites in Auckland.
justONE celebrates Genesis Energy alliance with Fly Buys
College Hill-based digital agency justONE has launched a new Genesis Energy campaign to celebrate their joining forces with Fly Buys.
FCB creates cock-and-balls story for Testicular Cancer NZ
FCB launched #GoBallsOut in April, a provocative social campaign with Testicular Cancer New Zealand to raise awareness for International Testicular Cancer Awareness Month, which encouraged young men to exercise to reduce the risks of testicular cancer, and check their testicles.
Deals site rebrands (and introduces a new mobile app)
Popular deals site GrabOne has a rebranded look, fresh website and a new mobile app – designed and developed in-house.
