A Chicago student team has won the New York Festivals Young Globals 2017 Award. “Sadly,” writes PR director Gayle Seminara Mandel, “there are no Kiwis. I am just sharing.”
The role of mobile in the path to purchase
By Nikki Quail, founder/MD at Fresh Focus: The subject of mobile in the path to purchase emerged as a common theme in the conversations Fresh Focus has been having while presenting the Adtech-funded report: Behind the Device.
StuffMe update
M+AD readers looking for news on this failed NZME-Stuff merger should consult their daily newspaper or online newsfeeds for all the angles on this news.
Phantom puts Kiwi musos in the frame
Following Phantom Billstickers’ popular Poetry on Posters series, the most music-friendly ad medium in the country reckons it’s now time for New Zealand’s musicians to step into the spotlight.
Arrivals & Departures: MA’s Gill Stewart exits, Tony Mitchell steps in
As signalled a month back, Marketing Association ceo Gill Stewart has resigned after 18 months at the helm. Her temporary replacement is Tony Mitchell, who’ll keep the seat warm while the search for a permanent ceo continues.
Assignment & MBM Socialise with Whittaker’s
The new Whittaker’s Toffee Milk Chocolate campaign – devised by Whittaker’s, in collaboration with Assignment Group and MBM – once again has taken inspiration from history, says assistant marketing manager Jasmine Currie.
Murder by matador. WARNING: GRAPHIC CONTENT
No creative genius was required by BETC Paris in making this new anti-bullfighting TVC – just action and blood. Real blood. Lots of it. And cruelty beyond belief. WARNING: You’ll need a strong stomach to watch this.
Kinsale Shark opens for entries – but Luvly’s Maggie will be missed
Ireland’s premier international creative advertising awards show, the Kinsale Shark Awards, is now open for entries. As from today, Film, Music Video, Print and Design categories can all be entered until the deadline on Wednesday 6 September. The festival runs from Thursday 21-Saturday 23 September in Kinsale, Ireland.
Out today: The 2016 & 2015 media turnover figures
The Advertising Standards Authority has today reported that advertising revenue across all main media was $2.572 billion dollars for the 12 months ended 31 December 2016 (the 2015 total was $2.570 billion).
NZ gets first look at VMO programmatic
In a global first, VMO has launched a Programmatic Outdoor product that allows advertisers to target specific demographics in real time across its outdoor networks. The product has launched today in New Zealand with its first partner – global brand Subway.