Today, the 2017 Facebook Awards are officially open for submissions. The Facebook Awards celebrate creative, provocative work that champions new ways of storytelling, while driving business results.
Interactive advertising exceeded $850m in 2016
New Zealand Interactive Advertising* revenue generated $890.86m for the full year in 2016 and $244.56m in Q4 of the calendar year, according to PwC figures released by the IAB.
APNO chief’s pay package beefed up to $1.25 million
The Sydney-based head of ANZ giant APN Outdoor Richard Herring has been rewarded with a million dollar payday after delivering the company strong results since taking it onto the ASX.
Time running out for unsung heroes
Just nine days left to enter MediaWorks/CAANZ Inspiring Individual Award – it closes at 4pm on Friday 31 March. The winner will be announced at the Beacon Awards on Thursday 4 May – and will receive $10,000 to be used to further their education for experience and knowledge to be shared.
Pedigree targets empty nesters
Pedigree and Colenso BBDO have taken a blunt, humorous approach to adoption by creating a fully integrated campaign that pairs abandoned dogs with abandoned parents.
Adshel launches location intelligence initiative
Outdoor advertising company Adshel has today launched a targeting initiative for advertisers which integrates property and location insights from CoreLogic with Adshel assets.
Five tips for effective guilt-tripping
Guilt-trip advertising & marketing has a role in charity and government communications but brands and their agencies need to tread carefully in this area if they are to avoid generating anger, according to two UK academics.
99 taps Simon Barnett for first G J Gardner Homes campaign
99’s content production unit The Workshop has launched its first campaign for new client G.J. Gardner Homes, New Zealand’s largest home builder.
Westfield launches 175 NZ digital screens
Westfield shopping centre owner Sydney-based Scentre Group is about to launch its SmartScreen Network – 175 hi-res digital screens – in New Zealand shopping centres.
Saatchi & Starcom topple Contagion
Saatchi & Saatchi and Starcom New Zealand have been appointed by Chorus as their creative and media agencies of record, following a competitive pitch that began at the end of 2016. The incumbent was Contagion.
