Hello again, dear reader. Welcome to the first edition of M+AD Daily for 2018. We’ve no big changes planned – just a continuation of our daily, personalised newsletter.
Plaza helmsman Paul Middleditch has reunited legendary Downunder actors Bryan Brown and Sam Neill on-screen as the distinctive voices behind the latest instalment of Air New Zealand’s Better Way to Fly campaign, developed by True NZ to convince more Australians to fly the Kiwi airline across the Tasman and beyond.
Aussie media & advertising news site Mumbrella, a similar business to M+AD (but far bigger), has just been sold. The sales price was not revealed – but M+AD estimates it at around A$7 million.
A new Clemenger BBDO campaign currently catching eyeballs on behalf of the NZ Transport Agency aims to put speed enforcement within the bigger picture of preventing harm on our roads.
Ogilvy NZ and its client the Energy Efficiency & Conservative Authority (EECA) have started working with Yahoo Platforms to enhance their campaigns, and reach their target audience, through digital avenues, including native advertising.
Tangible Media NZ Marketing/StopPress ed Damien Venuto has departed – to join NZME as online business editor. StopPress deputy ed Erin McKenzie has now stepped into the editor’s role.
FCB Media NZ has won one of only five Best of 2017 Awards at the global Festival of Media Awards in New York for their Virtual Coastguard media idea for Maritime NZ.