AUCKLAND, Today: If a $1 investment returned $9.10, most investors would pay attention. Barnardos Aotearoa’s latest campaign argues the country’s strongest returns may come from backing children. Created by EightyOne, Supernormal and... Read More
AUCKLAND, Today: Coca-Cola and VML New Zealand are matching different Cokes with familiar Kiwi moments, building a campaign around choice rather than price tags, pack shots or hard-sell value messages. The idea... Read More
Clemenger BBDO and the NZ Transport Agency have launched the latest in the Legend series, the long-standing anti-drink-driving campaign. Read More
Auckland, Today: Primary school students will have some new friends come Term Three, thanks to a special children’s book developed by Spark PR & Activate and not-for-profit outfit Keep New Zealand Beautiful. Read More
Auckland, Today: VMO has unveiled its new visual identity along with a supporting brand position that focuses on the delivery of engaged audiences. Since stepping away from Val Morgan Outdoor to become... Read More
Following an extensive search, Dentsu Ageis’ Auckland-based digital performance & data agency iProspect, has welcomed Ian Hooi to the role of general manager of its New Zealand operation. Read More
One rather significant aspect missing from the thousands of words devoted yesterday to the Nine/Fairfax merger – what does this mean for New Zealand and Fairfax-owned Stuff? Read More
The Rock is rolling out a new station logo from next week – the first visual rebrand in the station’s 27-year history. The new visual identity is part of the new brand... Read More
One of the biggest moves in the Australian media history is underway, with Nine Entertainment and Fairfax Media set to merge businesses, according to a report just published by Mumbrella Australia (scroll... Read More
Auckland, Today: Hot off the heels of a strong creative launch, Skinny is continuing to celebrate its new Get The Skinny campaign with New Zealand media-firsts and uniquely ‘Skinny’ executions from PHD... Read More
“I've been blocked from your fantastic website,” writes Talkies PR’s Richard Carter. “What kind of paranoid pyjama-wearing bastard fiddles the knobs in your IT department?” Read More
Spitfire Creative has this week launched its first TV and digital campaign for the consumer health and life insurance comparison site InsureMe.co.nz. Read More