AUCKLAND, Friday: Clemenger Group behavioural research agency Sapien has unveiled new technology to measure shopper behaviour, in an innovative new study carried out to redefine Frucor Suntory’s shopper marketing strategy. Read More

SYDNEY, Today: Standard Media Index is this month reporting contrasting advertising demand trends on either side of the Tasman, with New Zealand reporting a record level of September bookings while the Australian... Read More

AUCKLAND, Friday: Parnell creative indie The Business Marketing Group has crafted a campaign for Watttie’s Burger Sauce. “It’s probably the greatest thing to happen to burgers since fries and soda,” says BMG... Read More

NEW YORK, Today: VMLY&R Auckland head of social media strategy Bhavika Rambhai has been appointed to the 2020 Asia Pacific Grand Jury at the New York Festivals’ AME Awards, which celebrate “the... Read More

DUNEDIN, Today: Digital ad network Scroll Media has signed three more publisher groups to its expanding network, including South Island publishing giant Allied Press (Otago Daily Times and Ashburton Courier). Read More

AUCKLAND, Today: Lumo Digital Outdoor has rolled out three new smart screens – and claims this makes the young media company “New Zealand’s only nationwide 100% pure-play digital billboard owner and operator”. Read More