Colenso BBDO so far leads the way for New Zealand at New York’s The One Show, which has just announced its first batch of finalists. New Zealand has secured 14 on the shortlist.
Meanwhile, it’s business as usual back home at Ooh! Media in New Zealand, as the company completes a major promotion with TVNZ to live stream Commonwealth Games coverage across oOh!’s interactive Excite panels located in 14 New Zealand shopping centres.
Saatchi & Saatchi and APN Outdoor have been bringing Commonwealth Games action to the Kiwi faithful, with digital billboards across NZ’s three largest cities – in just a shade under real time.
A large, smart Auckland co-working building has launched a promotion to offer one Kiwi start-up business the chance to work on their premises rent-free for 12 months.
The Interactive Advertising Bureau and digital consultancy firm Future State have announced a partnership to create a service for Kiwi businesses to fully understand their digital maturity.
Ten new poster sites have appeared on Wellington’s golden mile. Commissioned and installed by Phantom Billstickers, and designed by award-winning Melbourne studio Diadem, these brand new poster-bearing plinths bring a touch of European style to the streets of the capital.
Ogilvy client Rebel Sport, with filmmaker Revolver, has shot another 90-second Rugby Fighter film to inspire New Zealanders to make the most of every day. As the blurb says: “We want to motivate time-poor Kiwis to side-step the couch and go outside to play – to push through the daily grind and always make time for sport.”
“No it is not advertising, but it was something the shopping centre did with creative agency Imagic to get their neighbourhood involved,” says Alexander PR’s Jade Alexander, about the agency’s most recent promotion. “It was more a creative retail marketing task where shoppers could be in to win.”