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Sports Entertainment Group’s NZ$130 million MediaWorks deal creates trans-Tasman media heavyweight
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NZME invests up to $15 million in Stuff’s Petone printing equipment
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Singapore Airlines & Motion Sickness puts Kiwis up for express delivery around the world
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LUMO goes seriously large with Great Southern Lights
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LONDON, Today: Programmatic digital out-of-home may run on technology, but the latest global numbers suggest relationships still hold the steering wheel. WOO’s second pDOOH expenditure report shows most money moving through private... Read More
AUCKLAND, Today: Flat rectangles have their place, but Alexandra Park’s famous curved entrance called for something more considered. LUMO has unveiled two purpose-built digital billboards designed around the venue itself. The new... Read More
Auckland, today: PHD Group, part of Omnicom Media Group, has appointed four of its senior management team to new leadership roles within its two agencies, PHD and Spark PR & Activate. Read More
M+AD’s been burning the midnight oil on the Ad Stars website –locating all 53 separate NZ pieces of work from 90 entrants in the 2018 shortlist. The winners will be announced in... Read More
To continue to thrive in 2018 New Zealand advertisers and marketers need to heavily invest in training, not only for their staff, but clients as well – particularly around programmatic. Read More
The Comms Council has issued an Inclusiveness & Diversity Policy for use in member agencies, in response to last year’s survey that confirmed a need for greater diversity in the industry, and... Read More
MDS AdSchool Auckland students have scored eight out of 17 of the shortlist at AdStars in South Korea (see main story, above) – an astonishing achievement that saw the Kiwis placed well... Read More
The global Ad Stars organisation has just unveiled 90 finalists from New Zealand to contest this year’s festival in Busan, South Korea, next month. Read More
TBWA has launched a new campaign to showcase the benefits of ANZ’s KiwiSaver scheme. “This is storytelling at its best, using charm, empathy and humour to communicate how this hardworking scheme can... Read More
GroupM/WPP agency MediaCom has won the global Adidas media account, estimated to be worth US$300m (NZ$438m). The brand’s previous media agency, DAN’s Carat, had been with the sports brand for 20 years. Read More
Teenagers these days are part of one of the most innovative generations we’ve ever seen. For them, nothing is ever exactly what it seems. Everything can be changed. Everything can be improved... Read More
Auckland creative agency True has created a new charming new video to sell Kiwis on the groundbreaking moves the airline has taken (with Silicon Valley food tech start-up Impossible Foods) to give... Read More
