SYDNEY, Today: BigAds is giving intent data a slightly harder job. Its new Neural Intent platform aims to decide not only who should see an ad, but what might actually persuade them.... Read More
AUCKLAND, Today: More than 200 million people now call themselves content creators. Naturally, the advertising world has a few questions about how all this influence should actually work. The IAB Global Network... Read More
AUCKLAND, Today: Life insurance outfit OneChoice and FCB have unveiled two new tvcs to launch a new product to the NZ market. Titled, Silver Lining, the campaign “provocatively communicates a brighter future... Read More
AUCKLAND, Today Ponsonby-based independent media agency Sneakers has been appointed the media agency for AA Home, effective immediately. Read More
AUCKLAND, Today: Mark Ritson’s polarising views and spirited presentation style have made him infamous in the marketing world, according to the blurb on the Comms Council’s latest event. Read More
AUCKLAND, Today: The Face 2 Face podcast takes a look at how three iconic Kiwi companies changed brand perceptions. In the third part, we look at how the New Zealand Olympic Committee... Read More
SYDNEY, Friday: NZ is shining at the Australasian shortlist stage of Campaign Asia Pacific Awards – led by NZ Agency of the Year finalists DDB, Special Group, Colenso BBDO, and media shops... Read More
AUCKLAND, Today: The MDS AdSchool holds its end-of-year show in just four days – on Tuesday 19 November, at Fukuko, 42 Tyler St in the CBD. Read More
AUCKLAND, Today: Tickets have gone on sale for the 2019 Pressie Awards, which showcase achievements in PR, Experiential and Social Media throughout 2018 and 2019. Read More
AUCKLAND, Today: The Comms Council is celebrating the Axis Awards’ 40th birthday with a reminder that the 2020 call for entries will be opening “soon”. Read More