
Chinese online shoppers spent US$1.21 trillion (NZ$1.6 trillion) on foreign brands in 2017, according to Alibaba’s 2017 annual report, posted on its business-to-consumer site Tmall.

“February demonstrates an interesting appeal in advertising for this month’s Top 10 with only one new TVC resonating among our audience,” writes Colmar Brunton client executive Andy Strain, in his latest NZ Top 10 ads report.