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Sports Entertainment Group’s NZ$130 million MediaWorks deal creates trans-Tasman media heavyweight
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NZME invests up to $15 million in Stuff’s Petone printing equipment
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Singapore Airlines & Motion Sickness puts Kiwis up for express delivery around the world
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LUMO goes seriously large with Great Southern Lights
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AUCKLAND, Today: If a $1 investment returned $9.10, most investors would pay attention. Barnardos Aotearoa’s latest campaign argues the country’s strongest returns may come from backing children. Created by EightyOne, Supernormal and... Read More
AUCKLAND, Today: Coca-Cola and VML New Zealand are matching different Cokes with familiar Kiwi moments, building a campaign around choice rather than price tags, pack shots or hard-sell value messages. The idea... Read More
M+AD’s been burning the midnight oil on the Ad Stars website –locating all 53 separate NZ pieces of work from 90 entrants in the 2018 shortlist. The winners will be announced in... Read More
To continue to thrive in 2018 New Zealand advertisers and marketers need to heavily invest in training, not only for their staff, but clients as well – particularly around programmatic. Read More
The Comms Council has issued an Inclusiveness & Diversity Policy for use in member agencies, in response to last year’s survey that confirmed a need for greater diversity in the industry, and... Read More
MDS AdSchool Auckland students have scored eight out of 17 of the shortlist at AdStars in South Korea (see main story, above) – an astonishing achievement that saw the Kiwis placed well... Read More
The global Ad Stars organisation has just unveiled 90 finalists from New Zealand to contest this year’s festival in Busan, South Korea, next month. Read More
TBWA has launched a new campaign to showcase the benefits of ANZ’s KiwiSaver scheme. “This is storytelling at its best, using charm, empathy and humour to communicate how this hardworking scheme can... Read More
GroupM/WPP agency MediaCom has won the global Adidas media account, estimated to be worth US$300m (NZ$438m). The brand’s previous media agency, DAN’s Carat, had been with the sports brand for 20 years. Read More
Teenagers these days are part of one of the most innovative generations we’ve ever seen. For them, nothing is ever exactly what it seems. Everything can be changed. Everything can be improved... Read More
Auckland creative agency True has created a new charming new video to sell Kiwis on the groundbreaking moves the airline has taken (with Silicon Valley food tech start-up Impossible Foods) to give... Read More
Wellington indie creative agency Doublefish, with film company Teacup, has framed a far-reaching campaign for Women’s Refuge – one the agency purposefully designed to be used for years to come. Read More
