The NZ radio sector is, not unreasonably, reminding ad & media professionals of the bleedin’ obvious – that radio has always enjoyed a very low level of ad avoidance compared to other media.
Australian start-up company Commtract, which markets itself as “the Uber of PR”, is launching in New Zealand, connecting organisations on both sides of the Tasman with its PR and communications professionals through an innovative online portal.
Auckland PR firm Thrive is managing the New Zealand end of a new global campaign for leading lingerie & underwear brand Triumph, which developed the creative in collaboration with international integrated communications agency VCCP London.
TVNZ has signed an exclusive partnership deal with Getty Images to license and distribute its news/doco/feature video clips around the world, bringing the broadcaster’s collection to a larger international market.
A Burger King campaign titled Backyard Burger King has won a place on the prestigious WARC 100 list which measures and awards the 100 most effective advertisements in the world each year.
New Zealand has racked up 13 nominations in the shortlist for the internet’s premium global awards show, the 22nd annual Webby Awards, being held this year in New York City.
Korea’s Ad Stars Awards has appointed Saatchi & Saatchi NZ chief creative officer Toby Talbot as one of its first two executive judges for the 2018 competition.
“The young filmmakers really loved and appreciated your last article on their Halloween short film, The List,” emails Jade Alexander of Alexander PR Parnell, who believes writer/director Jack Lockhart is a potential star TVC director.
FCB NZ rates No 19 on a list of the 40 most successful global agencies at promoting good causes. No 1 is BBDO New York, whose Fearless Girl was judged Best Campaign. Clemenger BBDO Melbourne ranks No 4, and Leo Burnett Melbourne No 16.