The 20 most blocked keywords last month (according to Aussie site IAS) were a pretty lame lot – dominated, sadly, by some seriously naff words of the type often favoured by tabloid headline writers (and we’re not excluding ourselves, here!).
The Salesforce Digital Advertising 2020 Report finds the industry going through substantial transformation driven by consumers demanding personalised experiences from every brand they interact with, according to Salesforce director of ad tech Kevin Doyle.
M+AD stuffed up yesterday’s report about Fairfax NZ Ltd (aka Fairfax Media) announcing its name change to Stuff Ltd (New handle for Fairfax Media) via a printed letterbox flyer.
LONDON, January 23. – Major sporting events and political campaign spending are expected to underpin growth of 4.7% in the global ad market – the strongest rate since 2011, according to global ad/media site Warc.
Following the success of Pedigree SelfieSTIX – a specially designed clip that lets owners attach a Pedigree DentaStix to the top of their smartphone – Pedigree and Colenso BBDO have launched the Pedigree SelfieSTIX app that lets people add fun filters to their dog’s perfect photo.
Leading NZ digital outdoor company QMS Media has unveiled changes to the structure of the group’s senior team, with the promotion of two of key executives.
Comexposium, the Paris-based outfit that owns the ad:tech, iMedia, MMS and E-Commerce One to One brands, has absorbed its New Zealand JV partner MTS “to deliver a total ANZ event solution”.