Nugit Singapore ceo Dave Sanderson – an expert in using technology to simplify and present data as stories – has penned thought-provoking piece about the potential of bots to judge creativity. It ran initially in Campaign Asia-Pacific.
McCann Erickson veteran exits
Marketing/ad industry veteran John MacDonald has died peacefully at Auckland Hospital after a short illness on Friday. He was 80.
NZ mines Gold in New Orleans (Updated)
New Zealand agencies have won five Golds, six Silvers, two Bronzes and seven Certificates at the 2017 DMA Echo Awards held in New Orleans at the weekend.
Arrivals & Departures: Back home to lead WiTH Collective
Digital/data/customer experience agency WiTH Collective Linked by Isobar has announced the appointment of John Marshall to lead its New Zealand office in the role of client services director.
Sandpit basks in a decade of superlatives
Compiled for M+AD by Colmar Brunton client executive Andy Strain: In most cases an ad on TV will last a season or two before vanishing in the consumer’s subconscious or often forgotten forever. Well, not the case for our number one pick this month.
Arrivals & Departures: Todd McCracken returns to Godzone
Kiwi creative expat Todd McCracken has returned to New Zealand to take the joint executive creative director role at Freemans Bay creative agency Contagion.
James Hurman book gets the VR/AR treatment in NYC
A children’s book written by NZ adman James Hurman – a former Colenso chief strategist, and Y&R NZ managing director – has been brought to life via VR/AR technology by Ponsonby digital agency M Theory, which took centre stage at The Future of Storytelling event in New York this week.
D&AD taps Kiwis for advisory role
D&AD has appointed two Kiwis to its inaugural global advisory board – Colenso BBDO creative chairman Nick Worthingon and expat Malcolm Poynton (global chief creative officer at Cheil Worldwide in South Korea – a marketing company owned by Samsung).
One Plus One wins nib pitch
Parnell corporate comms shop One Plus One has added nib to its roster of clients, after winning the business in a pitch against unnamed competitors.
Five London finalist spots for BBDO NZ
Aotearoa’s BBDO twins Colenso & Clemenger are through to the finals of the London International Awards in several categories – the only NZ shops to feature this year.
