NZ programmatic trader Acquire Online has been awarded the Best Use of Performance medal at the Drum Digital Trading Awards APAC 2017 for their work with a client in the finance sector.
Fairfax Media has acquired 100% per cent ownership of New Zealand-based website business Neighbourly.co.nz. Fairfax has progressively increased its share after first investing in the startup in December 2014. Since then, the site has grown eight-fold from 62,000 members to more than 500,000 members, and is now one of the most visited websites in New Zealand.
The New Zealand contingent at the 2017 London International Awards – ably led by Colenso BBDO – won 10 statues: Three Gold, one Silver, six Bronze, and three finalist spots. The show this year was held in Las Vegas.
SYDNEY: Global marketing software provider Marketo has hired Dallas-based Sarah Kennedy as its chief marketing officer (CMO). In addition, it has promoted California-based Matthew Zilli to the role of chief customer officer (CCO). Both will sit on Marketo’s executive team, reporting into ceo Steve Lucas.
“Dear Ed,” writes the Aussie PR person who sent us the Jacob’s Creek details – published in M+AD earlier in the week. “Thanks so much for my mention in your piece – and for running it so kindly,” she told us last night.
Yahoo Platforms has today announced three major additions to its native advertising format offering, introducing Animated GIFs, Carousel ads, and Slideshow video ads. The new formats join the brand’s leading native advertising suite and will enhance viewability for advertisers and provide a superior user experience.
Dentsu Aegis Network has promoted Melbourne-based Dentsu Mitchell managing director Adrian Roeling to the role of President, Amplifi Australia & New Zealand.
New Zealand is one of the hottest tourist destinations in the world but the country’s wider brand was almost a victim of its own success, which prompted a Government-led focus on developing a more inclusive national masterbrand.