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MPA takes the spreadsheet pain out of magazine planning
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Magazines lead the way in inaugural 2026 Quality of Attention Index
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Sports Entertainment Group’s NZ$130 million MediaWorks deal creates trans-Tasman media heavyweight
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AUCKLAND, Today: Coca-Cola has made its call after a global media review, keeping WPP Open X across most markets while handing North America to Omnicom. For WPP, that includes retaining the business... Read More
AUCKLAND, Today: Vogel’s might be one of New Zealand’s best-known loaves, but McCann New Zealand is taking a fairly bold position on the pantry staple. It’s not bread. It’s toast. Technically, yes,... Read More
Google NZ country director Caroline Rainsford, DDB NZ CCO Damon Stapleton, and Cheil Worldwide global CCO Malcolm Poynton are among the distinguished global comms leaders who will speak at the APAC Advertising... Read More
Auckland creative & production agency Augusto has launched a new Tourism New Zealand global campaign, changing tack from 100% Pure, following TNZ’s recent announcement that it intends to incorporate people and culture... Read More
“Everyone agrees that Chicken Tonight is a family favourite – It’s been that way since the 90s,” we are reminded by the PR people at BC&F Dentsu in a release this morning. Read More
M+AD swooped too early on a few scraps of comment we found on the Comms Council website yesterday, heralding the first news of Botab 2018. Mostly we got it right – but... Read More
PARIS: New research from a team of French marketing academics and neuroscientists has found that male sex hormone testosterone increases men’s preference for status goods – compared to goods of similar perceived... Read More
Auckland’s Moonlight Creative Showcase – organised by Clemenger Group’s Auckland-based shopper comms agency Raydar and The Designers Institute to highlight the unusual way the NZ creative community works – is under way... Read More
After a complete absence from the top 10 last year, New Zealand ad creativity has returned to D&AD, securing 8th spot on its prestigious global agencies chart, released in London overnight. A... Read More
New Zealand Steel has appointed DDB as creative agency for both NZ Steel and its various brands including Colorsteel, Steltech and AXXIS. The appointment will see DDB leading all advertising communications across... Read More
The Comms Council has issued the entry call for the 2018 Battle of the Ad Bands – the 11th annual edition of this classic music event in Auckland. So far, only a... Read More
SYDNEY, July 3. – Search engine optimisation (SEO) is more than links and keywords. Google uses the entire consumer experience to figure out whether your site delivered the quality content the consumer... Read More
