AUCKLAND, Today: A marathon eve isn’t usually a pizza party, but adidas Aotearoa had other ideas, joining forces with Grey Lynn favourite Brave for the adidas Carb-Loading Club. The one-night-only pit stop... Read More
AUCKLAND, Today: Pickle juice probably isn’t the first thing that comes to mind when preparing for a run. But McDonald’s has turned its famous burger brine into an unlikely running companion. Macca’s... Read More
Y&R New Zealand executive creative director Kim Pick has been selected for ‘super-jury’ duty at Australia’s 2018 AWARD School. Read More
Campaign Asia-Pacific has issued its entry call for its 25th Agency of the Year Awards – an event which features a dedicated NZ/Australia division (along with China, Japan & Korea, Southeast Asia,... Read More
Auckland, today: PHD Group, part of Omnicom Media Group, has appointed four of its senior management team to new leadership roles within its two agencies, PHD and Spark PR & Activate. Read More
M+AD’s been burning the midnight oil on the Ad Stars website –locating all 53 separate NZ pieces of work from 90 entrants in the 2018 shortlist. The winners will be announced in... Read More
To continue to thrive in 2018 New Zealand advertisers and marketers need to heavily invest in training, not only for their staff, but clients as well – particularly around programmatic. Read More
The Comms Council has issued an Inclusiveness & Diversity Policy for use in member agencies, in response to last year’s survey that confirmed a need for greater diversity in the industry, and... Read More
MDS AdSchool Auckland students have scored eight out of 17 of the shortlist at AdStars in South Korea (see main story, above) – an astonishing achievement that saw the Kiwis placed well... Read More
The global Ad Stars organisation has just unveiled 90 finalists from New Zealand to contest this year’s festival in Busan, South Korea, next month. Read More
TBWA has launched a new campaign to showcase the benefits of ANZ’s KiwiSaver scheme. “This is storytelling at its best, using charm, empathy and humour to communicate how this hardworking scheme can... Read More
GroupM/WPP agency MediaCom has won the global Adidas media account, estimated to be worth US$300m (NZ$438m). The brand’s previous media agency, DAN’s Carat, had been with the sports brand for 20 years. Read More