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MPA takes the spreadsheet pain out of magazine planning
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Magazines lead the way in inaugural 2026 Quality of Attention Index
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Sports Entertainment Group’s NZ$130 million MediaWorks deal creates trans-Tasman media heavyweight
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AUCKLAND, Today: Gumboots might not be Rita Ora’s usual stage footwear, but the international music star is getting behind a distinctly Kiwi cause, lending her support to I Am Hope’s Gumboot Friday... Read More
AUCKLAND, Today: Buying a car, booking a holiday and choosing somewhere for dinner hardly follow the same script. Nielsen wants to show advertisers what happens between that first thought and the final... Read More
McDonald’s, along with agency partners Fuse and OMD, have disrupted the theme that organic reach is dead. A Facebook post that went live on Sunday 1 July has gone viral reaching over... Read More
Vesna Nixon, head of marketing campaigns at Kiwibank and Nick Ascough, OMD Wellington strategy director, will fly in from New Zealand to present the keynote for the Mumbrella Finance Marketing Summit. Read More
The Phantom Lab has rolled out another special build using their outdoor inventory to help launch Frucor’s new V product – Tortured Orchard. Read More
Google NZ country director Caroline Rainsford, DDB NZ CCO Damon Stapleton, and Cheil Worldwide global CCO Malcolm Poynton are among the distinguished global comms leaders who will speak at the APAC Advertising... Read More
Auckland creative & production agency Augusto has launched a new Tourism New Zealand global campaign, changing tack from 100% Pure, following TNZ’s recent announcement that it intends to incorporate people and culture... Read More
“Everyone agrees that Chicken Tonight is a family favourite – It’s been that way since the 90s,” we are reminded by the PR people at BC&F Dentsu in a release this morning. Read More
M+AD swooped too early on a few scraps of comment we found on the Comms Council website yesterday, heralding the first news of Botab 2018. Mostly we got it right – but... Read More
PARIS: New research from a team of French marketing academics and neuroscientists has found that male sex hormone testosterone increases men’s preference for status goods – compared to goods of similar perceived... Read More
Auckland’s Moonlight Creative Showcase – organised by Clemenger Group’s Auckland-based shopper comms agency Raydar and The Designers Institute to highlight the unusual way the NZ creative community works – is under way... Read More
After a complete absence from the top 10 last year, New Zealand ad creativity has returned to D&AD, securing 8th spot on its prestigious global agencies chart, released in London overnight. A... Read More
