A new Sucaryl campaign developed by AUT Adschool students, working with Wilson Foods, The Business marketing agency, and QMS Media, have created a new OOH campaign to relaunch low calorie sweetener, Sucaryl.
US ad leaders call on D&AD, London International, Clio, One Show to support Cannes gender ban
Advertising Club of New York president Gina Grillo and 2017 International Andy Awards chair Pete Favat have joined the rising global chorus of ad people backing the Cannes Lions drive to get rid of gender bias. And they’ve called on all the other global ad shows to follow suit.
Six ways to boost bottom line with dynamic content
By Bill Binch, ANZ MD at Sydney-based global marketing software provider Marketo: In a busy, bustling online world full of texts, snaps, pings and chats, marketers and ad agencies need to be strategic when developing email content that will break through the noise and resonate with their target audiences.
OOH cracks $100m
The Outdoor Media Association of NZ (OMANZ) reports that OOH investment in New Zealand climbed beyond 100 million dollars for the first time in 2016.
Super Kiwi shot Super Bowl super ad
Sydney-based Kiwi Hamish Rothwell directed Christopher Walken and Justin Timberlake in the Super Bowl tvc for antioxidant drink Bai.
TV3 becomes Three
At midnight last night, TV3’s transformation into Three went live. “With a new brand and new look it’s unlike anything we’ve done before,” says MediaWorks corporate comms manager Will Seal.
Oz PR shop buys NZ agency (Updated)
Six months after launching a New Zealand office, independent Australian PR agency Thrive has acquired Auckland-based PR agency, East Agency, and East Agency NZ founder/director Lucinda Kennedy, who consulted to Thrive during its set-up, has joined Thrive full-time as the on-the-ground New Zealand lead. Kennedy will manage the company’s expansion plans, leveraging Thrive’s three Australian offices and ANZ resources.
Resn wins AoY in UK & Canada
Trans-global creative agency Resn (offices in Wellington, Amsterdam and the US) has been named Agency of the Year at two big annual shows – the 2017 Awwwards Conference in London, and Canada’s CSS Design Awards.
Liked, Followed, Shared (updated)
Most of New Zealand’s top social media rock stars will be headlining the first 2017 #SMCAKL event – just one week away on Wednesday 15 Febrary, from 6-9pm at a new location, the IAG Building on Fanshawe Street.
Has digital media made media planning a lost art?
Avalon Group NZ ceo/content director Ryf Quail writes exclusively for M+AD: Back in the dark ages, when we confirmed our media buys by fax (a really long time ago) we still used media programmes to plan. We had tools like Media Gardens, TV MAP, RadioScope – all good platforms to build a robust schedule. We got our reach and frequency right and built a balanced schedule to support the media strategy and gave our traders the confidence to go out and weave their magic.
