Has digital media made media planning a lost art?

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Avalon Group NZ ceo/content director Ryf Quail writes exclusively for M+AD: Back in the dark ages, when we confirmed our media buys by fax (a really long time ago) we still used media programmes to plan. We had tools like Media Gardens, TV MAP, RadioScope – all good platforms to build a robust schedule. We got our reach and frequency right and built a balanced schedule to support the media strategy and gave our traders the confidence to go out and weave their magic.

NZ Herald debuts first long-form documentary

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The New Zealand Herald – with Auckland-based producers Greenstone TV – debuted their first foray into long-form documentary-making yesterday with Under The Bridge, an immersion into a world most New Zealanders have not experienced. Through the eyes of three students and their principal, the documentary tackles key social issues such as child poverty, housing and education.

First prize: David Droga

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To mark the 30th anniversary of a teenage David Droga, founder and creative chairman of Droga5, winning the Top Student award at AWARD School in 1987, the Australian institution is sending this year’s top student – selected from the winners of all the AWARD schools in Melbourne, Sydney, Perth, Adelaide, Brisbane, Hobart and Auckland – to meet David Droga in person.

Arrivals & Departures: Botany Town Centre taps Tanya Chadha

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Botany Town Centre has appointed Tanya Chadha to the role of marketing manager within the centre management team. Chadha is a marketing professional with more than six years of experience in retail and a BCom (Hons) in Management & Marketing. She had been the centre’s assistant marketing manager for two years prior to her promotion.

The NZTA blitz

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The NZTA stormed the Top10 in January, with a remarkable three-telecampaigns catching the eye of the drivers of NZ. The newest of the trio – Thank You For Your Speed – demos effectively the NZTA’s new, positively slanted, switch in campaign direction.