Being the winners of 2016’s Battle of the Ad Bands – it was down to the trophy bearing agency – Barnes, Catmur & Friends Dentsu to come up with the creative for this year’s new artwork around the theme: Battle of The Decades.
AdStars taps Tom Paine for jury duty
South Korea’s big creative comp AdStars has appointed Y&R NZ ECD Tom Paine as one of 30 judges from 20 countries to judge the 2017 AdStars show in Busan next month.
R&R gives AA Smartfuel extra lift with TV
Parnell indie Rainger & Rolfe has launched a new campaign for AA Smartfuel, highlighting new commercial partners. It went live last night on programmatic digital channels and on TV and runs through to September.
Google still NZ’s No 1 brand
Google remains New Zealand’s most influential brand, according to French-owned global research outfit Ipsos, which has released its latest comprehensive study measuring and ranking today’s brands in New Zealand. NZ-based companies took four of the top 10.
Go Media digital boards arrive in Wellington, Otaki, Tauranga
NZ-owned Go Media has announced the rollout of five new digital billboards, expanding its presence into Wellington, Hamilton, Tauranga, Palmerston North and Otaki.
Colmar Brunton faces off against Microsoft in final three of global reseach comp
NZ market & social research shop Colmar Brunton has been named as one of three finalists in Esomar’s global Research Effectiveness Award for 2017, with the winner to be named at the 70th anniversary Esomar congress in Amsterdam in September.
Vogel’s returns to TV – after 10 years
Goodman Fielder, with their creative partner Shine, has launched a new brand platform for the iconic Vogel’s bread. “It’s all based around the uniqueness of Kiwis, and of the bread they love,” says Shine ECD Chris Schofield.
Fish shoots global BMW campaign in downtown Auckland
Auckland City is the dynamic backdrop for a newly released global BMW campaign. Flying Fish produced the shoot in January for German production company Czar and hotshot Scandinavian director Martin Werner.
Marketo delivers innovation suite to empower personalised, seamless engagement across channels
SYDNEY – Marketo, Inc, a leading provider of engagement marketing software and solutions, has unveiled its latest suite of product capabilities to further empower marketers to create more personalised and authentic cross-channel experiences for their buyers.
7 ways to use product research in advertising
This piece was written for M+AD by US-based marketer Jason Mayoral: When selling a product, you want an insight of what your target audience’s wants and needs are. Then you can plan your marketing activities towards what you believe your potential customer’s interests are. But there is one link missing in the chain: Market Research.
