Avalon Group NZ ceo/content director Ryf Quail writes exclusively for M+AD: Back in the dark ages, when we confirmed our media buys by fax (a really long time ago) we still used media programmes to plan. We had tools like Media Gardens, TV MAP, RadioScope – all good platforms to build a robust schedule. We got our reach and frequency right and built a balanced schedule to support the media strategy and gave our traders the confidence to go out and weave their magic.
Cannes turns heat on gender bias
The global ad industry’s largest annual event and awards programme, The Cannes Lions, has agreed to caution jurors not to recognise work that reflects gender bias, according to a report in Ad Age.
NZ Herald debuts first long-form documentary
The New Zealand Herald – with Auckland-based producers Greenstone TV – debuted their first foray into long-form documentary-making yesterday with Under The Bridge, an immersion into a world most New Zealanders have not experienced. Through the eyes of three students and their principal, the documentary tackles key social issues such as child poverty, housing and education.
Nice message from Clems
“My name is Matt – I work at Clemenger BBDO in Wellington alongside our NZ Transport Agency Client. Nice to eMeet you!
First prize: David Droga
To mark the 30th anniversary of a teenage David Droga, founder and creative chairman of Droga5, winning the Top Student award at AWARD School in 1987, the Australian institution is sending this year’s top student – selected from the winners of all the AWARD schools in Melbourne, Sydney, Perth, Adelaide, Brisbane, Hobart and Auckland – to meet David Droga in person.
Arrivals & Departures: Botany Town Centre taps Tanya Chadha
Botany Town Centre has appointed Tanya Chadha to the role of marketing manager within the centre management team. Chadha is a marketing professional with more than six years of experience in retail and a BCom (Hons) in Management & Marketing. She had been the centre’s assistant marketing manager for two years prior to her promotion.
QMS turns on 39 digital sites in Auckland
QMS has switched on The Commuter Network (in partnership with Auckland Transport), a digital network that features 39 fully animated digital sites located across the Auckland transport network – including the Britomart.
Colenso, Spur, Dynamo deliver Spark’s summer
Holidaymakers around New Zealand having been enjoying free wifi this summer, courtesy of Spark’s WiFi Campervans at the best beaches. Colenso BBDO and Spur worked on the activations.
The NZTA blitz
The NZTA stormed the Top10 in January, with a remarkable three-telecampaigns catching the eye of the drivers of NZ. The newest of the trio – Thank You For Your Speed – demos effectively the NZTA’s new, positively slanted, switch in campaign direction.
Where web/film/music converge
The celebrated SXSW festival – which began in Austin, Texas to celebrate the convergence of the interactive, film, and music industries – is reaching out to NZ and Australia.