Latest Nielsen Online Ratings figures show Stuff has broken a new record, reaching a unique audience of 2.175 million in November, a month dominated by big news events including the US election and the devastating Kaikoura earthquake.
Happīkurisumasu!
Barnes, Catmur & Friends Dentsu, New Zealand’s leading Japanese advertising agency, have created a stylish seasonal gift for clients and friends (M+AD even got one!).
Special, Robbers Dog create a pearler
Special Group and Paspaley Pearls have teamed with film director Daniel Borgman, fashion photographer Sylve Colless and French actress Nora Arnezeder to create Life Needs Adventure, a film, print and digital campaign designed to continue the strategy of showcasing pearls to a younger, fashion-conscious audience.
True & Exposure shoot Air NZ safety video
Auckland agency True has created Summer of Safety, a new Air New Zealand safety video set against the tourist hotspots in Northland, and starring Shortland Street’s Jayden Daniels, actor Joe Naufahu, stuntwoman Zoë Bell (see also Arrivals & Departures), Kiwi motorace ace Scott Dixon, Olympic bronze-medallist Eliza McCartney, and Rachel Hunter.
Arrivals & Departures: Bauer taps ex Canvas ed, Curious signs Tarantino’s Kiwi muse
Bauer Media has appointed Michele Crawshaw as editor of the Australian Women’s Weekly NZ magazine. The previous – temporary – editor was Wendyl Nissan, who ran the title in 2016 while then-editor Cath Bennett was on maternity leave. Bennett had since chosen not to return.
AI impact greater than social media?
European ad/marketing news site Warc is predicting that in 2017, Artificial Intelligence (defined as the ability of computers to take on tasks that have previously required human intelligence to complete, such as speech recognition or interpreting data) will have a greater impact on marketing & advertising than the impact of social media.
Will EC digital action fuel newsprint revival?
The London-based executive director of the European Publishers Council, Angela Mills Wade, has written for M+AD a fierce defence of the newspaper medium – triggered by a negative blog by Sean Hargrave, editor of MediaPost UK, which (predictably) predicted the imminent demise of the daily print product.
New York student show issues entry call
The Young Global Awards (the healthcare division of the New York Festivals organisation) have issued their entry call for next year’s competition. The Young Globals honour creative excellence in healthcare advertising.
Aussies slow on APNO/oOh! NZ detail
M+AD was so keen to get the news out to our readers about the oOh!media/APN Outdoor merger yesterday, that we published our scoop story (sourced direct from Australia) before the official NZ announcement arrived in our Inbox. Consequently, we did not have immediate access to executive appointments – and other information – that came with the merger.
Australasian outdoor giants to merge
APN Outdoor and oOh! Media are to merge – on both sides of the Tasman – to create a giant out-of-home and online media group operating across New Zealand and Australia.
