AUCKLAND, Today: The Attention Agency has decided attention was a little too broad. Now called Salience, the Auckland independent is putting its entire focus behind complex B2B businesses. The new name took... Read More
AUCKLAND, Today: Auckland’s newest rail stations have opened with every foundation advertising slot already spoken for, as QMS NZ switches on its fully digital City Rail Link network. The launch roster brings... Read More
AUCKLAND, Wednesday: Ponsonby-based mobile/ad tech creative agency We Are Frank has hired Alan Oliver as commercial director, marking (says Frank founder Benjamin Searancke) “a significant segue back into the digital advertising market... Read More
AUCKLAND, Today: Inexplicably, M+AD yesterday omitted BC&F Dentsu from its roundup of Effie 2019 finalists. Read More
AUCKLAND, Today: DDB – with 28 finalists – leads the 2019 Effie Awards shortlist released overnight by the Comms Council. Read More
AUCKLAND, Today: Clemenger Group has launched a new brand campaign for Trade Me have launched a new brand campaign, celebrating the “weird and wonderful listings on their iconic platform”. Read More
AUCKLAND, Today: Hot on the heels of unveiling their new visual identity (in M+AD yesterday), Big Comms has launched a new Barfoot & Thompson outdoor-led brand campaign. Read More
AUCKLAND, Today: Digital outdoor company Lumo has released its inaugural Real-Time Traffic Insights report, setting (the company says) a new benchmark for out-of-home audience reporting. Read More
LONDON, Today: TV still attracts over two-thirds of global advertising investment within the soft drinks sector, while a similar share is seen in the food category, according to a new report from... Read More
AUCKLAND, Tuesday: with a little help from Impact PR, large NZ car retailer 2 Cheap Cars has launched a new tvc – shot on an iPhone – and sales campaign. Read More