Fisher & Paykel handed PR agency Sherson Willis the responsibility of coming up with an innovative way to highlight their ongoing commitment to design and innovation for the 20th anniversary of their pioneering DishDrawer.
Shine’s Vogel’s 3min film hits one million views
Vogel’s first commercial in nearly a decade has had a phenomenal response, with agency Shine reporting it has received over one million views on Facebook and 53,000 views on YouTube.
Clemenger Group wins first Auckland Council pitch
Clemenger Group, led by 99, with Colenso BBDO and OMD, have been appointed as agency partners for Auckland’s public transport network, AT Metro. This is the first major assignment offered by the Auckland Council Group following the establishment of a closed agency panel earlier this year.
Mastercard NZ turns to Oz for awful McCaw campaign
McCann Sydney (with NZ-based Waitemata Films, Franklin Rd Sound, and Carat) has launched a Mastercard campaign, featuring Richie McCaw, that aims to change behaviour of New Zealanders from a “card-inserting, pin-punching nation, to a country of proficient tappers”.
Second that emotion
Emotion remains central to best-practice campaigns and its use as a creative strategy increased compared to 2016, according to a Cannes Lions study reported by ad-media site Warc London.
Changes at Contagion
A number of changes at Contagion, the Auckland full-service indie founded by Dean & Bridget Taylor in 2010. They’ve just enlisted former Ikon joint MD Emma Bolser as managing partner of media.
Arrivals & Departures: Film Construction signs prolific Aussie director/Changes at Contagion
Film Construction NZ has engaged a new director – he’s Sydney-based Daniel Pront, formerly a freelance director working globally with a variety of companies, agencies and clients direct.
I see red (updated)
Alert reader Tough Pencil could only shake his/her head in astonishment at the wondrous food-preparation skills demonstrated by Shortland Street star Reuben Milner in a TVNZ promo image that ran with M+AD Daily’s story yesterday about Saatchi’s 2017 Election Commission campaign.
Kargo Mobile arrives in NZ
Global mobile ad company Kargo, which bills itself as “the leader in mobile brand advertising”, has announced its expansion into New Zealand, “bringing.” says the release, “Kargo’s presence to 98% of the global mobile advertising market”.
Aussie mag picks AB to lead NZ invasion
The star power of Beauden Barrett has moved niche Aussie magazine title Men’s Health to launch a dedicated New Zealand edition, featuring the first-five (or, in that strange sports lingo they use across the Ditch, ‘fly half’) on the cover.
