Global marketing software provider Marketo has been selected by Retail Food Group (RFG) as a central part of the digital transformation of the Australia-based multi-brand giant which has over 2400 stores internationally – including NZ franchisees Brumby’s Bakery, Donut King, Michel’s Patisserie, and Gloria Jean’s Coffees.
Renewable Energi on the move
Shopper marketing agency Energi today moves from the Ground Floor of the TBWA building – the old Public Trust Building in Mayoral Drive – to new premises at Level 1, Tasman Building, 16-22 Anzac Ave, in uptown Auckland; phone 09 300 4666.
Ronan Keating & Wilderpeople’s Dennison ham it up for Air NZ
Air New Zealand, via agency Host, Sydney, has teamed up with multi-platinum Irish artist Ronan Keating and NZ acting star Julian Dennison to record a uniquely Kiwi take on one of the world’s most iconic Christmas songs, rewritten to celebrate the magic of a Southern Hemisphere Christmas.
Lego NZ – the marketing plan (updated)
The Lego Group is a privately held 68-yearold multibillion-dollar global toy brick company based in Billund, Denmark. In 2015, Lego replaced Ferrari as Brand Finance’s world’s most powerful brand. Lego last year turned over NZ$4.2 billion, and spent millions – maybe hundreds of millions – globally on advertising, marketing and PR.
QMS switches on the heart of Auckland’s CBD
QMS has unveiled one of its most spectacular landmark digital billboards yet – a 14-metre high monster that towers over Auckland’s QE2 Square, New Zealand’s busiest pedestrian precinct.
Arrivals & Departures: JWT taps new ECD
After a global search, J Walter Thompson New Zealand has hired Justin Barnes as executive creative director. Barnes, who was most recently creative director at SapientNitro in London, will take the creative reins in January.
Nikki Wright shares 10-year recipe for success
Auckland-based public relations consultancy Wright Communications is celebrating a decade in business by pitting its collective general knowledge against that of its clients and suppliers at a tongue-in-cheek quiz night* next week.
TBWA love letter to beer
TBWA Auckland, with a little help from Curious director Daniel Max, has launched a new film in support of Asahi Super Dry, the number one beer in Japan.
The finalists: justONE, Colenso, FCB, Chemistry, Y+S
justONE, with 15 unique campaigns, leads the list of finalists unveiled this morning for the NZDM Awards. Second is Colenso BBDO/Proximity (with nine), FCB and Chemistry Interaction (both with seven), and Young + Shand with five.
Terabyte & The Creative Shop snuggle up
Auckland full-service agencies Terabyte and The Creative Shop have “joined forces” under the Terabyte banner, with The Creative Shop moving into the Terabyte offices in York St Parnell.