AUCKLAND, Today: More than 200 million people now call themselves content creators. Naturally, the advertising world has a few questions about how all this influence should actually work. The IAB Global Network... Read More
AUCKLAND, Today: Angela Spain is stepping into a bigger content brief at Omnicom Media New Zealand, taking on the newly elevated role of Chief Content Officer. The promotion recognises Spain’s contribution to... Read More
AUCKLAND, Friday: The November issue of Healthy Food Guide magazine – the top-selling food title in NZ – will be the last one in print. After nearly 15 years in operation, the... Read More
AUCKLAND, Saturday: NZ digital advertising pioneer Duncan Shand says the plethora of terrible digital advertising in this country “comes down to two things”. Read More
AUCKLAND, Today: HBO’s feature-length doco Ice on Fire played to climate-conscious marketers at a special screening hosted recently by solar-energy company Sunergise NZ and The Leonardo DiCaprio Foundation. Read More
AUCKLAND, Today: By Adobe ANZ MD Suzanne Steele: Three things are essential to delivering exceptional customer experiences in today’s experience economy: Technology, talent, and data. Read More
AUCKLAND, Today: Kiwis turned up in droves to watch Three’s two-part doco series Patrick Gower: On Weed. An impressive 794,200 5+ tuned in, with 412,500 sitting in the key 25-54 demographic. Read More
AUCKLAND, Today: In June, DDB released a new Lotto Powerball tvc, Lost, which quickly became a favourite NZ ad. But now Lotto has revealed that the production was much more than a... Read More
PARIS, Today: Mark Tungate, the tireless director of the Epica Awards, has written a Q+A for M+AD. And – true journo to the core – he even wrote his own questions. (M+AD... Read More
AUCKLAND, Thursday: The TAB has appointed creative indie agency Hello after a competitive pitch process for their Rugby World Cup campaign, Try Time (scroll down for the tvc link). Read More