NZ’s Donut King, Gloria Jean’s Coffee tap Marketo

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Global marketing software provider Marketo has been selected by Retail Food Group (RFG) as a central part of the digital transformation of the Australia-based multi-brand giant which has over 2400 stores internationally – including NZ franchisees Brumby’s Bakery, Donut King, Michel’s Patisserie, and Gloria Jean’s Coffees.

Renewable Energi on the move

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Shopper marketing agency Energi today moves from the Ground Floor of the TBWA building – the old Public Trust Building in Mayoral Drive – to new premises at Level 1, Tasman Building, 16-22 Anzac Ave, in uptown Auckland; phone 09 300 4666.

Lego NZ – the marketing plan (updated)

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The Lego Group is a privately held 68-yearold multibillion-dollar global toy brick company based in Billund, Denmark. In 2015, Lego replaced Ferrari as Brand Finance’s world’s most powerful brand. Lego last year turned over NZ$4.2 billion, and spent millions – maybe hundreds of millions – globally on advertising, marketing and PR.