For the second consecutive year, Air New Zealand has been recognised as Australia's most reputable company in the Reputation Institute's annual Australia Corporate Reputation Index. Read More

Guest editorial by Andy Pattinson, managing director ANZ at Seismic Software Sydney: Marketers need an increasingly wide set of skills to stay relevant in the digital era. Marketing automation and data collection... Read More

Giving away free samples is a tried and tested way of promoting product. If you do it well, you can create a quite a stir on the street. Beverage company Charlie’s discovered... Read More

Clemenger BBDO Wellington CD Emily Beautrais, who judged the latest round of Australia’s Bestadsontv, clearly gets a lot of inspiration from ads made offshore. Read More

TBWA\Auckland today announced its appointment as strategic brand partner for industry-leading travel technology business Serko, to launch the new Zeno product globally. Read More

Springload and Touchtech, two of Wellington’s more innovative and customer-focussed digital agencies, have merged. The merger is a game-changer for the industry and a big win for innovative New Zealand-owned companies, says Springload... Read More

In a move that is intended to reflect both the continued momentum and direction of the agency, Carat New Zealand has welcomed two senior strategic hires to the business – Chrissy Rajala... Read More