Auckland-based design company Alt Group has taken home a top category honour at the AGDA Awards in Adelaide. The AGDA Awards recognise and document the best communication design work happening in Australia and New Zealand at any given time.
Female Kiwi truckie à la Van Damme’s Volvo
Kiwi truck driver Louise Marriott is following in the footsteps of martial arts action hero Jean Claude Van Damme as the star of the latest stunt TVC from Volvo Trucks – The Flying Passenger.
Getty unveils 2017 visual trends
Auckland, 30 November – Getty Images has today unveiled to its highly anticipated visual trend forecast. The ground-breaking forecast sets out the macro and micro trends that will influence design, advertising and brand communications throughout 2017 and predicts the social and cultural visual language that consumers will be most responsive to in the years to come.
Facebook launches Creative Hub
Facebook NZ has launched Creative Hub, a new destination where marketers and advertisers can be inspired by great creative, design their own and share it with others.
Predictions in Mar-Tech for 2017
SaleCycle’s APAC chief revenue officer Chris Brinkworth shares his crystal ball insights exclusively with M+AD readers: As new channels and opportunities for transmitting marketing messages that drive online conversion open up, organisations are likely to fall into the trap of creating ‘strategies’ to deal with what are effectively just extensions of their marketing mix.
Alt-arts bible hits the street
Predictive ad technology on way to NZ
Sydney, 30 November – Predictive smart technology similar to that which makes film and music recommendations for digital streaming services will soon be matching up users with relevant mobile advertising in Australia and New Zealand.
Effective global social strategy trends of 2016
London, 30 November – Warc, the global marketing intelligence service, has today released the results of an analysis of the most effective use of social media in marketing, to establish global trends and best practice in 2016.
Life’s good for Andrew Holmes
Sydney-based Kiwi editor Andrew Holmes has won a number of gongs at the top global advertising award shows this year (all duly covered in M+AD) and has sent us the photo he promised after his latest win – a Bronze for Best Editing at the London International Awards.
Marketo hosts LinkedIn, Google, Facebook at marketing summit
Sydney, November 29 – Global marketing software provider Marketo has hosted an executive breakfast event to discuss how Australasia’s marketing leaders are future-proofing organisations. The event included speakers from LinkedIn, Facebook, Google, Cronulla Sharks and Wunderman-Bienalto.