Datalicious, the global big data analytics agency providing client-focused full-service marketing solutions and products, has today announced the appointment of Christian Sykes as the new managing director for New Zealand.
Torch Awards tap indie LA agency
New York, NY – November 29: The New York Festival’s Torch Awards, which champion the next generation of young creatives, has appointed LA agency David&Goliath to help market the 2017 awards.
NZME rebuffs Adshel NZ buyout; makes new merger overtures
NZME has turned down an option to buy the New Zealand arm of Australasian bus shelter advertising business Adshel. Patrick Smellie, writing in NBR Online, reported that NZME also confirmed it has made a new joint submission to the Commerce Commission with Fairfax NZ, arguing again the case for the proposed merger between the two news publishers, which the commission has provisionally declined.
Q+A: Marketing the Santa Parade
The Farmers Santa Parade is an Auckland institution with an immense amount of commercial support from many NZ companies. Organiser Pam Glaser has run the show for 28 years since emigrating from South Africa, where she was a marketing manager at Sun City resort.
Mother’s Day!
On top for the first time this month is Lotto Mum’s Wish – out of the DDB/The Sweet Shop Imagine series, launched in July. “This,” says Colmar Brunton group account director Annikki Delacey (who supplies our monthly list), “is not surprising as it is a highly emotional ad with great creative qualities.”
The case against an NZME-Fairfax merger (Updated)
New Zealand’s news media is already more concentrated in its ownership than many comparable countries even before the proposed merger between NZME and Fairfax’s New Zealand news assets, says a paper commissioned by the Commerce Commission from two UK-based specialists on media diversity.
Val Morgan fires up DART
Val Morgan Outdoor has unveiled DART 2.0 out-of-home audience measurement system – and labelled it “Australia and New Zealand’s most intelligent OOH system”.
MDS Ad students finish year with a Google takeover
After a final round of judging the shortlist for Google Student Axis is out, and all four finalist places have been taken out by MDS teams. Congratulations to Jacob Newton, Connyr Agita, Gal Stern, Jinah Song, Merino Mariner, Hamish Cullen, Lauren Day and Nathaniel Ong.
Special triggers 200 million MB data treasure hunt
Special Group has created the 2degrees Data Hunt a competition to help client 2Degrees boost sign-ups. At stake is a huge stash of 200 million megabytes of free data, which has been planted all over New Zealand as part of the competition – all you have to do is find it!
Arrivals & Departures: O&M taps UK exec
Ogilvy Auckland has appointed Angela Bird as group delivery director. She’s a production expert who’s ex Publicis UK.
