AUCKLAND, Today: ANZ New Zealand and TBWA\New Zealand are withholding the good stuff in a new integrated campaign for The Sauce by ANZ. Running across geo-targeted out-of-home, digital and radio, the campaign... Read More
AUCKLAND, Yesterday: Sports Entertainment Group Limited (ASX: SEG) confirmed it had completed the NZ$130 million acquisition of MediaWorks, New Zealand’s number one audio business, for an enterprise value of NZ$130 million, equivalent... Read More
In a move that is intended to reflect both the continued momentum and direction of the agency, Carat New Zealand has welcomed two senior strategic hires to the business – Chrissy Rajala... Read More
International short film, music-clip & tvc director Luke Shanahan has added Auckland’s Thick as Thieves to its roster for New Zealand representation. Read More
Volkswagen has begun a global agency overhaul because it seeks “greater brand consistency”, and has “too many” agencies, says Berlin-based chief marketing officer Jochen Sengpiehl. Read More
The Marketing Association, with Tangible’s NZ Marketing magazine, has today issued the entry call for the 2018 TVNZ-NZ Marketing Awards. Now in their 27th year, this year’s theme recognises that while everybody has... Read More
Auckland – April 17, 2018: Getty Images and Array Alliance, a creative collective founded by US-based African-American director Ava DuVernay to amplify the work of women and people-of-colour filmmakers, today announced the... Read More
Bravo New Zealand is supercharging its digital publishing business and offering bespoke packages to advertisers including integrated partnerships, branded content and native editorial. Read More
New Zealand agencies have scored just three finalist spots at the 2018 New York Festivals – all are already global prize-winners, and all are out of NZ’s two BBDO shops. Read More
The One Show has announced the second round of finalists in the following categories: Cross-Platform, Film, Interactive, Mobile, Print & Outdoor, Radio, Social Influencer Marketing, Social Media and UX/UI. Read More
Janet Smith has joined NZME today as GM, Digital Ventures – Driven, reporting into chief digital officer Laura Maxwell. Smith has most recently been with Fairfax Media, initially in a commercial transformation role,... Read More
At the Modern Marketing Summit, held in Auckland over the weekend, Exponential Melbourne director of global sales strategy Tyler Greer spoke about the importance of creating user-centric media experiences. Here, he expands... Read More