AUCKLAND, Today: Most client-agency relationships do well to reach double figures. Bunnings and PHD Aotearoa have now stretched theirs to 24 years, with another chapter officially locked in. Bunnings has reappointed PHD... Read More
AUCKLAND, Today: Friends and family have a way of forgiving missed catch-ups. Leave it too long, however, and Tourism New Zealand warns you may officially become a stranger. That playful threat sits... Read More
Effective ad campaigns increasingly have a PR element “baked in”, according to a new report ftrom London-based marketing intelligence service Warc. Read More
The London International Awards has issued its 2018 call for entries. Entries must be broadcast, published or released in a commercial environment with client approval between 1st July 2017 and 31st July... Read More
For the second consecutive year, Air New Zealand has been recognised as Australia's most reputable company in the Reputation Institute's annual Australia Corporate Reputation Index. Read More
Guest editorial by Andy Pattinson, managing director ANZ at Seismic Software Sydney: Marketers need an increasingly wide set of skills to stay relevant in the digital era. Marketing automation and data collection... Read More
Auckland, April 19: From the bright lights of New York City to a dull office in suburban New Zealand, Lightbox has debuted its own version of the TV phenomenon that is Suits. Read More
DDB has created a new tvc campaign to showcase Sky TV as “the home of premium drama”, and still the most viewed drama provider in NZ. The 90sec spot – labelled by... Read More
Giving away free samples is a tried and tested way of promoting product. If you do it well, you can create a quite a stir on the street. Beverage company Charlie’s discovered... Read More
Today, Triumph Lingerie officially launched their new global campaign #TogetherWeTriumph in New Zealand, which celebrates women coming together in empowerment. Spearheading the campaign is a tvc out of international integrated communications agency... Read More
Clemenger BBDO Wellington CD Emily Beautrais, who judged the latest round of Australia’s Bestadsontv, clearly gets a lot of inspiration from ads made offshore. Read More
TBWA\Auckland today announced its appointment as strategic brand partner for industry-leading travel technology business Serko, to launch the new Zeno product globally. Read More