SAN FRANCISCO, May 26: Google is to use billions of credit card transactions in an effort to prove that ads shown to users are driving purchase – even in offline stores – in a move that has sparked criticism for its impact on user privacy.
Eden Park takes a punt on small Christchurch agency
Christchurch-based boutique shop Q Brand Agency is celebrating the launch of its latest campaign – the branding of the Our Neighbourhood project for Auckland’s Eden Park.
Zane Furtado won IAB in a walk
Acquire Online programmatic director Zane Furtado last night walked away from the inaugural IAB Awards dinner at Motat with the Grand Prix tucked under his belt – the result of a strong performance the Senior Ad-Ops category.
The Hits brings good news to Kaikoura
NZME’s The Hits network is extending its reach into Kaikoura, the picturesque South Island town still cut off by landslides from the last year’s 7.8 magnitude earthquake.
MPA unveils ‘holistic’ online tool for media strategists
The Magazine Publishers Association is looking to provide a more holistic view of the reach of magazine brands through a new online tool, dubbed Magazine 360°.
Adshel expands national digital roadside network
Adshel New Zealand has announced the expansion of its Adshel Live digital street furniture network, with the phased roll-out of 70 additional screens for the next two months, commencing today.
Colenso & Anchor taste success with poems about milk
Dairy brand Anchor New Zealand has tasted the success of appealing to a young audience with its latest campaign, Milk Slams – three poems written about milk, designed to inspire teenagers to create their own definition of strength.
Any fin is possible – DDB cuts donor fatigue
DDB and Coastguard Northern Region say its recent Donate A Fish campaign pioneered a new way to raise funds – instead of asking the donation-fatigued public for spare cash, they asked boaties for a donation much closer to their heart: their freshly caught fish.
NZ’s DDB, BBDO, TBWA in focus at tomorrow’s AWARD
New Zealand shops will have 43 finalists in the running when Australia’s premier creative show AWARD hits the stage in Sydney tomorrow night.
Radiation rebrand breathed life into Metlifecare
Retirement village operator Metlifecare says it is enjoying the fruits of a rebranding exercise, developed last year by Freemans Bay-based brands agency Radiation.
