By Shout! Web Strategy Melbourne ceo Michael Jenkins: Today the world is waking up with the greatest hangover since Brexit. We have entered the era of Trump Pence.
PHD Spotlight on AI
In town this week as a guest of PHD to update clients on trends affecting the future of marketing and media – including pre-emptive marketing – was Professor Karen Nelson-Field, an expert on artificial intelligence, and ceo of Media Intelligence Co Adelaide. She provided sharp, straightforward answers to three M+AD questions …
MDS AdSchool show: Tuesday at Everybody’s
MDS AdSchool CD Kate Humphries writes: Our end-of-year show invites were held up in Customs (we got them printed by a street vendor in Peru) and we’ve finally got the last of our balloon invites with their prominent prick instruction out yesterday.
NZ interest rates under threat – but global markets shrug off Trump victory
Forsyth Barr last night warned that Trump’s policies would stoke inflation, in turn putting pressure on New Zealand interest rates.
DDB & Rialto bring women to tears in remarkable breast cancer research
DDB has taken Rialto Channel’s storyteller role to a new level with a groundbreaking research event that made the Kiwi audience itself part of the story.
Marketo spurs manufacturing marketing
Sydney – Global marketing software provider Marketo says it is reaching new customers in the manufacturing industry, helping them to transform their approach to marketing and more closely align with the sales revenue cycle.
Weet-Bix & Milk’s famous five
Five primary and intermediate school students from around the country will have their faces pictured on Sanitarium Weet-Bix boxes this summer, after taking out the winning spots in a national competition to find inspiring kids. The packaging was designed by downtown Auckland agency Milk, with PR from Impact.
Report alleges gaps in NZ agency-advertiser media contracts
An analysis of 121 audits in the Asia-Pacific region – including NZ –reveals what auditor FirmDecisions calls “significant agency-advertiser risks”.
DDB in the kitchen for groundbreaking Vice series
Global youth media company Vice has followed up on its Viceland deal with *Sky TV by going to Tokyo to shoot a new video series exploring cultural similarities between Japan and NZ across tattooing, art, and food.
oOh! debuts Craft number-cruncher
oOh!media has launched NZ’s first retail audience measurement system, called Craft, a reach-and-frequency system based on multiple data sources that will give advertisers better insights to help generate effective campaign planning.
