Matters are coming to a head in the pitch for the Air New Zealand media agency account, currently being contested by three leading NZ agency groups.
oOh!’s Brendon Cook: Static is dead and digital doesn’t cut it
Written for M+AD by oOh!media ceo Brendon Cook: It’s time the OOH industry retired the terms static and digital and moved to classic and dynamic. In the past year the Out Of Home industry has debated the best way to describe traditional billboards and their newer digital forms.
Arrivals & Departures: Maccas serves up top McJobs
McDonald’s New Zealand has confirmed new appointments in three key positions: Dave Howse as managing director, Jo Mitchell as director of marketing and Brid Drohan-Stewart as Head of Marketing.
Behind the device – success in a mobile-first world
This article was written for M+AD by Nichola Quail, of Auckland-based research collective Fresh Focus: Decoding the NZ mobile consumer looks beyond the technology to uncover the motivations, attitudes and behaviours of the many people in New Zealand who are now living ‘smart lives’.
NZ eyes on Nobay & Tiger beer
Celebrated Aussie creative David Nobay and Marcel, the Sydney agency he created, have shot a new brand 90sec TVC for Asian beer brand Tiger, scored to the classic What a Wonderful World, but reimagined in Mandarin.
Touchcast & Proximity merge into Colenso
Clemenger Group New Zealand is consolidating Touchcast Auckland and Proximity Auckland with Colenso BBDO to keep in front of changes in the marketing services environment and reflect global trends in integration.
M+AD says farewell to 2016
M+AD daily email update readers will receive just four more ‘instant’ daily issues of our e-newsletter before we go into summer holiday mode – closing down over the peak holiday period.
Repubik & Unitec’s tech debut
Friday night at the movies was transformed into something extraordinary by Republik Communciations last week, as they partnered with Auckland-based tertiary education provider Unitec to create what looks to be a world-first in new technology.
justONE solves client data dilemma
After careful market analysis and dialogue across clients and partners, leading Auckland 1-1 agency, justONE, has launched ONEview – described my MD Ben Goodale as “an exciting and unique data offering”.
Decode the Death Star
Panasonic’s Rogue One: A Star Wars Story Decode the Death Star promotion is the Christmas promotion for all non-traditionalists While there’s no shortage of Christmas campaigns vying for your attention, Panasonic have taken a different route this year and teamed up with Disney and Lucasfilm’s latest in the Star Wars franchise: Rogue One: A Star Wars Story.
