Global mobile ad company Kargo, which bills itself as “the leader in mobile brand advertising”, has announced its expansion into New Zealand, “bringing.” says the release, “Kargo’s presence to 98% of the global mobile advertising market”.
Aussie mag picks AB to lead NZ invasion
The star power of Beauden Barrett has moved niche Aussie magazine title Men’s Health to launch a dedicated New Zealand edition, featuring the first-five (or, in that strange sports lingo they use across the Ditch, ‘fly half’) on the cover.
Print gets its day in the sun

The Magazine Publishers Association has released details of its finalists for the Magazine Media Awards 2017. All the usual corporate suspects – Bauer, Tangible, and Fairfax – plus a plethora of individual titles will square off next month at a gala dinner in Auckland, to name the winners.
Electoral Commission ticks Shortland St stars for 2017 campaign
Today the Electoral Commission and TVNZ, through agencies Saatchi & Saatchi and Starcom, launched an online campaign enlisting Shortland Street stars in a drive to get young voters to the polls, according to a report in NBR.
Arrivals & Departures: Yahoo Platforms NZ welcomes New Yorker, realestate.co.nz taps head of media
Yahoo Platforms has appointed a new account manager to their Auckland team. Odis Ponce joins from Yahoo’s New York office, where she worked across programmatic advertising in an optimisation strategist role.
US agency-creative-turned-director – M+AD talks to Sweet Shop signing Jeff Labbe (Updated)
The Sweet Shop director Jeff Labbe, who’s based in Louisiana, started his career as a trailblazing agency creative on the West Coast of America. Today, M+AD publishes an insightful interview he did with Branding Asia publisher Bobby McGill.
99 takes production hit
Four staff positions at Auckland retail shop 99 are under review, as client Warehouse Stationery moves production roles in-house.
Arrivals & Departures: Colenso creative duo return from the Big Apple
New York-based Kiwis Beth O’Brien and Thomas Darlow are returning to New Zealand to take creative group head roles at Colenso BBDO.
NZMA unveils 2017 finalists (Updated)

The Marketing Association has just released its New Zealand Marketing Awards finalists for 2017. These came in just as we were about to hit the button on today’s M+AD-daily mailout – so we’ll analyse them more closely over the weekend, and share what we learned in Monday’s edition.
Publisher loses key court battle with Trade Me

NZME has lost its court battle with Trade Me over the media giant’s attempt to register three trade marks that contain the word ‘me’, according to an NBR report out today.






