Getty unveils 2017 visual trends

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Auckland, 30 November – Getty Images has today unveiled to its highly anticipated visual trend forecast. The ground-breaking forecast sets out the macro and micro trends that will influence design, advertising and brand communications throughout 2017 and predicts the social and cultural visual language that consumers will be most responsive to in the years to come.

Predictions in Mar-Tech for 2017

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SaleCycle’s APAC chief revenue officer Chris Brinkworth shares his crystal ball insights exclusively with M+AD readers: As new channels and opportunities for transmitting marketing messages that drive online conversion open up, organisations are likely to fall into the trap of creating ‘strategies’ to deal with what are effectively just extensions of their marketing mix. 

Predictive ad technology on way to NZ

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Sydney, 30 November – Predictive smart technology similar to that which makes film and music recommendations for digital streaming services will soon be matching up users with relevant mobile advertising in Australia and New Zealand.