Brewtroleum & McWhopper through in London

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The undisputed reigning heavyweight champs of the NZ creative sector – Colenso BBDO’s Brewtroleum and Y&R’s Burger King’s McWhopper – are through to the finals of the Integration category on the London International Awards, announced overnight.

D&AD releases New Blood briefs

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London, October 19 – This year’s brief line up for D&AD’s New Blood Awards 2017 has just been released. “What does this mean?” asks D&AD Foundation director Paul Drake. “It means that the next generation of creative disruptors can now sharpen their pencils, roll up their sleeves and start tackling the real-world briefs to showcase their talent.

Waste disposal

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Performance marketing platform AdRoll has released Building a Business Case for Attribution, a comprehensive guide designed to help marketers consider three of the issues faced when getting started with attribution: