Saatchi & Saatchi has created a new campaign to announce the official arrival of ASB Clever Kash that launched this week and will run across TV, digital and social.

ASB has issued a vertical challenge to the credit card market with its new market-leading, low rate credit card ASB Visa Light. Instead of the traditional horizontal format that’s been the standard since the 1970s, the new ASB Visa Light features a vertical design, with the chip at the top.