Reaching for the stars

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NZME’s digital news show, New Zealand Herald Focus, has hit its highest ratings ever, with 1.2 million views across all platforms last week. Launched in April this year, Focus airs up to 12 times a day, providing rolling video coverage to NZME’s digital audience. 

Digital revolution reshapes Les Mills

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Les Mills International’s immediate goal is to make the most of its advertising spend to help support its growth into the consumer market globally – and to deliver the right marketing message to the right customer segments at the right time. Bradley Moore, the company’s Auckland-based chief digital officer, talked about the transformation to M+AD …

Paris finally gongs Brewtroleum

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The Epica judges finally came to the party, awarding Colenso’s groundbreaking DB Brewtroleum three Silvers. Astonishingly, though, this campaign – which has swept all before it at most of the major global awards shows – did not reach the upper levels in Paris.

NZ Olympics marketing campaign in the dock

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The NZ public relations sector is setting up a debrief on the Rio Olympics marketing campaign featuring the New Zealand Olympic Committee, Getty Images and ANZ. Rio was a triumph for the NZ team – but this came amid accusations of corruption against the Brazilian government, doping bans, the Zika virus; pollution and poor venue preparations.

Getty signs hot youth media brand

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Sydney – Getty Images and global youth media brand Vice Media (now part of the WPP empire) have embarked on a global content partnership that sees clips from Vice’s award-winning content made available to Getty customers worldwide.