An analysis of 121 audits in the Asia-Pacific region – including NZ –reveals what auditor FirmDecisions calls “significant agency-advertiser risks”.
DDB in the kitchen for groundbreaking Vice series
Global youth media company Vice has followed up on its Viceland deal with *Sky TV by going to Tokyo to shoot a new video series exploring cultural similarities between Japan and NZ across tattooing, art, and food.
oOh! debuts Craft number-cruncher
oOh!media has launched NZ’s first retail audience measurement system, called Craft, a reach-and-frequency system based on multiple data sources that will give advertisers better insights to help generate effective campaign planning.
Catchi catches Google
Auckland-based website conversion specialist Catchi has become the only authorised Google reseller in New Zealand of both Analytics 360 and Optimize 360 core solutions in the Google Analytics 360 Suite.
Colenso, TVNZ, OMD collaborate on Fresh Up
Colenso has returned Fresh-Up back to its DNA, with a call-out to real mates with a real rivalry to step up and make it epic.
Q+A with Damon Stapleton
“People are spending too much time worrying about the picture frames rather than what’s in them – the channel rather than the content. I always start with the idea first.”
Colenso through at Epica in Paris
Colenso BBDO’s celebrated DB Export Brewtroleum is the only NZ entry to get past the first level of judging at the Epica Awards, the Paris-based global competition judged by journalists (including M+AD ed David Gapes).
Arrivals & Departures: Chemistry Interaction boosts production capabilities, Andrew Holt exits BBDO after seven years
Westhaven-based agency Chemistry Interaction has hired Jude Lehmann as creative services manager to ensure seamless workflow across the agency’s diverse portfolio, which now includes Green Cross Health and The Travel Corporation.
TBWA shoots fakeless Long White Vodka campaign
Lovers of Less is the positioning for the new TBWA NZ Long White Vodka campaign. “Long White Vodka is all about stripping it back, using natural New Zealand ingredients, keeping things simple, uncomplicated with less fakeness and less stuff,” says ECD Christy Peacock
Fly Buys, justONE make birthday wishes come true
Auckland digital shop justONE has launched a new Fly Buys campaign that gives members the chance to make birthday wishes come true – with the Fly Buys Birthday Wish Machine developed by the agency).